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FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Digital Ideation in 6 Easy Steps
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
A Simple Recipe to Enable Your Core Business for Digital
1. Analyse user pain points with the status quo 2. Use 'digital thinking' to address opportunities and solve problems
(simplify, add features, cut costs, create an engaging experience, improve efficiency, eliminate drawbacks, etc.)
3. Build an MVP with existing technology/software 4. Test with new/existing customers, build a commercial case 5. Develop a custom build and create digital IP 6. Launch, continuously improve
Introduction to the digital revolution 16 November 2014
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Example: Home air-conditioning
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Example: Home air-conditioning
1. Analyse user pain points • Requires remote • Too many control buttons • Are accidentally left running
when not at home • Expel water • Noise pollution • Servicing every 3 months • Use lots of energy, but
unknown how much • No incentive to save
resources
Introduction to the digital revolution 16 November 2014
2. Use 'digital thinking' to address opportunities • SIMPLIFY Take online via WiFi, build an app to eliminate remote • ADD FEATURES Use AI data in app to show energy usage,
noise levels, etc. and use data to Download weather information via wi-fi to regulate compressor and dehumidifier
• IMPROVE EFFICIENCY Build algorithm learning usage patterns • ELIMINATE DRAWBACKS Warn user of leaks and pace service
intervals when required • CREATE AN ENGAGING EXPERIENCE Launch online platform
that automatically displays nearby air-conditioners and their current and daily/monthly energy usage on a map, and allows users to compare their consumption
