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This presentation illustrates the transition from traditional marketing methods to digital integration explaining why this is necessary for success.
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I. New World – Same Old Marketing?
Source: Brian Solis, 2009
2. New World – How to Succeed?
Be interesting …and go where the party is
The World Best Integrated Marketer……
What’s Hot..............
Why it Works…………
Mass Market Appeal ….. Always has worked, always
will
It’s Creative…… and it has to be!
It Complements How People Use Media!
EngagementSharing
Are about ………..
3. How to Integrate your marketing.
Your Customers...Review your Marketing!
Channels
Join in the conversation with people!
If you can’t be interesting ……be
useful
Customer Service ....
“Solution for businesses is to change business practicesto suit the new marketplace – not to try to adapt the oldbusiness models to new world.”
www.linkedin.com/in/paulmcgarrity
www.OctaveOC.com
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