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This is the presentation I gave to a marketing roundtable group in Cedar Rapids, Iowa.
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Digital StrategeryFinding the right tools
for your business.
Tuesday, June 10, 14
Digital Strategy is a plan to accomplish something with the benefit of digital tools.
- Bud Caddell
Tuesday, June 10, 14
Digital Strategy is a plan to accomplish something with the benefit of digital tools.
- Bud Caddell
Tuesday, June 10, 14
Digital Strategy is a plan to accomplish something with the benefit of digital tools.
- Bud Caddell
A plan requires a who, what, when, where & why
Tuesday, June 10, 14
Digital Strategy is a plan to accomplish something with the benefit of digital tools.
- Bud Caddell
Tuesday, June 10, 14
Digital Strategy is a plan to accomplish something with the benefit of digital tools.
- Bud Caddell
An objective has to be measurable & actionable
Tuesday, June 10, 14
Digital Strategy is a plan to accomplish something with the benefit of digital tools.
- Bud Caddell
Tuesday, June 10, 14
Digital Strategy is a plan to accomplish something with the benefit of digital tools.
- Bud Caddell
But what is digital and what are the benefits?
Tuesday, June 10, 14
Tuesday, June 10, 14
And given its prevalence, it’s easier than ever to ignore branding and messages.
Tuesday, June 10, 14
Infographic courtesy of lifehack.com
Tuesday, June 10, 14
thatequates to
Infographic courtesy of lifehack.com
Tuesday, June 10, 14
Tuesday, June 10, 14
Digital Strategy is a plan to accomplish something with the benefit of digital tools.
- Bud Caddell
A plan requires a who, what, when, where & why
Tuesday, June 10, 14
Tuesday, June 10, 14
Digital Strategy is a plan to accomplish something with the benefit of digital tools.
- Bud Caddell
An objective has to be measurable & actionable
Tuesday, June 10, 14
Tuesday, June 10, 14
Digital Strategy is a plan to accomplish something with the benefit of digital tools.
- Bud Caddell
Which tools are right for your business?
Tuesday, June 10, 14
Tuesday, June 10, 14
WWW
Tuesday, June 10, 14
WWW
Mobile
Tuesday, June 10, 14
WWW
SEO
Mobile
Tuesday, June 10, 14
WWW
SEO
Mobile
Tuesday, June 10, 14
WWW
SEO
Mobile
Tuesday, June 10, 14
WWW
SEO
Mobile
Tuesday, June 10, 14
WWWPPC
SEO
Mobile
Tuesday, June 10, 14
WWWPPC
SEO
Landing Pages Mobile
Tuesday, June 10, 14
WWWPPC
SEO
Landing Pages
DistributedPR
Mobile
Tuesday, June 10, 14
WWWPPC
SEO
Landing Pages
DistributedPR
Backlinks
Mobile
Tuesday, June 10, 14
WWWPPC
SEO
Landing Pages
DistributedPR
Backlinks
Mobile
Tuesday, June 10, 14
WWWPPC
SEO
Landing Pages
DistributedPR
Backlinks
Mobile
Tuesday, June 10, 14
WWWPPC
SEO
Landing Pages
Blogs
DistributedPR
Backlinks
Mobile
Digitalslide decks
Tuesday, June 10, 14
WWWPPC
SEO
Landing Pages
Blogs
DistributedPR
Backlinks
Mobile
Digitalslide decks
Tuesday, June 10, 14
WWWPPC
SEO
Landing Pages
Blogs
DistributedPR
Backlinks
Mobile
Digitalslide decks
Tuesday, June 10, 14
Go back to your plan.
Tuesday, June 10, 14
Go back to your plan.
Which tools are right for your business?
Tuesday, June 10, 14
Think about where yourcustomer spends their
time online.
Tuesday, June 10, 14
Tuesday, June 10, 14
CONTENT
Tuesday, June 10, 14
C
Tuesday, June 10, 14
CR
Tuesday, June 10, 14
CR A
Tuesday, June 10, 14
CR AP
Tuesday, June 10, 14
CR AP.
Tuesday, June 10, 14
Tuesday, June 10, 14
Build a plan thatuses the right tools for
your audience.
Tuesday, June 10, 14
Tuesday, June 10, 14
Invest in content that can cross platforms.
Tuesday, June 10, 14
Tuesday, June 10, 14
