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Closing keynote from Floria V. Lasky Symposium on digital marketing trends, strategies, and tatics for non-profit cultural organizations, hosted by Jerome Robbins Foundation
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Floria V. Lasky Symposium:Digital Marketing Strategy and Tacticsfor Not-for-Profit Cultural Organizations
Recap and Emerging Trends
David BerkowitzVP Emerging Media360i@dberkowitz / @[email protected]
Download this now:bit.ly/laskysymp
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The rate of change is accelerating
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Prioritization is a challenge
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Strategy: Set Goals, Measure ‘Em
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Content driving the conversation
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4 Trends to Master for 2012+
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1) EntertainMEnt
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2) Gaming Reality
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3) A Whole New MoPho
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4) P2P Gets Personal
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Links from the 4 Trends
• EntertainMEnt
• Flipboard – www.flipboard.com
• Spotify – www.spotify.com
• Viggle – www.viggle.com
• Gaming Reality
• Draw Something – www.omgpop.com/drawsomething
• Life is Crime – www.redrobot.com/games.html
• Disney Appmates - www.disneystore.com/cars-appmates
• A Whole New MoPho
• Instagram –– www.instagr.am
• Viddy – www.viddy.com
• GoldRun – www.goldrungo.com
• Pinterest – www.pinterest.com
• QWiPS – www.qwips.com
• Digigraph – www.digigraph.me
• P2P Gets Personal
• Wendr – www.wendr.com
• GrubWithUs – www.grubwithus.com
• SideTour – www.sidetour.com
• Highlight – www.highlig.ht
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Highlight me anytime, or something
• David Berkowitz
• VP Emerging Media, 360i
• blog.360i.com / @360i
• MarketersStudio.com / @dberkowitz