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Gastcollege – Nieuwe Media en Maatschappij
Digital Media Production
© VRT-medialab: onderzoek en innovatie2
Quid VRT-Medialab?
• +/- 22 experts – research and development
• Member of international associations EBU (P/SCAIE, P/MAG, P/NP, P/HDTV,…) AMWA, SMPTE, IPTC, W3C
• Deliverables Expertise Proof of Concept Technology transfer
© VRT-medialab: onderzoek en innovatie3
http://medialab.vrt.be
© VRT-medialab: onderzoek en innovatie4
Table of Content
• Background – Digital Media Production Anno 2004 - The Digital Media Factory Reconciliation of requirements
• Creative staff Case 1 – Media Asset Management
• The consumer Case 2 – Non-linear Distribution
• The near future Case 3 – Computer Integrated Manufacturing
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2004...
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Background – Proof of Concept
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• Objectives Tape-less production Re-purposing of material Integrated system for radio,TV and online
• Strategy - Generic if possible, specialised if required
Central storage services are the core of the architecture The MAM system implements the central warehouse processes State-of-the-art production systems are integrated with the MAM system Legacy archive system provides search and retrieval functionality
Objectives anno 2004Objectives anno 2004
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Central storage
INGEST
MediaAsset Mgmt
IP network
CentralStorage
Draft Processing
Concurrentengineering
Browse Clients Processing duringingest/transfer
POSTProduction
Craft editors
Subtitling
Archiving
Analysis
Annotation
Follow-upcontinuity Editor-in-Chief
Post-sonorisation
PLAY-OUT
8 GB P2 card= 32 min videoDV25 (news)
Go Live - 17 June 2007
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Lessons Learned
1. There is a mismatch between business requirements and state-of-the-art technology;
2. Media technology suppliers don’t acknowledge the limitations of IT technology;3. IT suppliers don’t sufficiently understand the requirements of (media)
production;4. Re-using applications in a context which they have not originally been designed
for is usually a sub-optimal solution;5. Proper reasearch and development are quintessential.
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Online searching, re-viewing and cutting
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One-click re-purposing of content
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2009 - Reconciliation of Requirements
Computer Integrated Manufacturing CAD – Computer Assisted Design CAM – Computer Assisted Manufacturing
Media Asset Mgnt. - Effective re-use Harvesting and Annotation Search and Retrieval
State-of-the-Art Single system for radio, tv and online File-based production Re-use of content
Non-linear distribution on demand Personalisation
But – Needle in the haystack Unstructured information 10 times more items No native file-based tools available
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Lessons Learned – Principles of System Integration
Everything should be made as simple as possible, but not one bit simpler.
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Media Asset Management
Production PlatformProduction Platform
Media Asset Management
Infrastructure – Networks and Storage
Production and distribution
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MAM system‘Wires’ - (Telex Services)(IPTC7901)
EBU popserver(NMS)
Web SitesArchives
Eurovision (Superpop – NMS)
DocumentationServices
Correspondents(email)
Reuters(NewsML1.1)
Lack of an effective standard Unstructured or semi-structured information
Redundant information – Overflow
Manual processingNewsroom Computer System
The problem (1) – Production Context
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The problem (2) – video processing
Allegory of Fortune, Dosso Dossi (Courtesy of the J.Paul Getty museum)
« Prosperity in life is transitory and dependant on luck »
The semantic gap
-> interpretation is unique to audiovisual media
-> The source of valuable metadata is Product Engineering
-> Computer vision techniques can only recognise lower-level features
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For example…
Production PlatformProduction Platform
Master Data Management
Infrastructure – Networks and Storage
Production and distribution
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The State of the Art
archiefnummer : ALG 20010813 1
fragmentnummer : 1
reeks : 1000 ZONNEN EN GARNALEN
bandnummer : E03024404
formaat : DBCM
fragmenttitel : 1000 ZONNEN & GARNALEN
beeld : KL/PALPLUS
fragmentduur : 18 20
tekst : 0'00" TOERISTISCH REPORTAGEMAGAZINE OVERZICHT
ONDERWERPEN GENERIEK TOERISTISCH REPORTAGEMAGAZINE,
OVERZICHT ONDERWERPEN
0'50" VANDAAG : KUNSTENAAR LUC HOFKENS ONTWIERP EEN OASE
OP ZIJN DAKTERRAS IN BORGERHOUT DIE DOET DENKEN AAN DE
GRAND CANYON INTERVIEW MET LUC EN ZIJN VROUW
MARILOU BUITENBEELD DAK MET OMGEVING BUITENKANT
ARBEIDERSWONING, PANO OVER ROTSWANDEN, KRATEN MET WATER,
BEPANTING, FOTOALBUM MET VERLOOP WERKEN
4'00" JUNIOR : KLAARTJE ALAERTS, 13 JAAR WIL ASTRONAUTEN
WORDEN ZE BEZOEKT HETEUROSPACE CENTER METRUIMTEVEREN,
RAKETTEN SIMULATIE IN RUIMTEVEER, INTERVIEW, HEEFT EEN
UFO GEZIEN MAAKT ZELF KLEIN RAKETJE, SCHIET HET AF
7'50" DE SCHEURKALENDER : ARCHIEF RECLAMEFILM IBM
INTERVIEW MAURICE DE WILDE, EERSTE PERSOONLIJKECOMPUTER
trefwoorden : BELGIE; BORGERHOUT; ARTIEST; OASE; KUNST; GRAND
CANYON (NATUURGEBIED); DAK; TERRAS; INTERVIEW; EURO
SPACE CENTER; RUIMTEVAART; PC; BOOTTOCHT; RIJKDOM;
PASSAGIER; GASTRONOMIE; RESTAURANT; PERSONEEL;
VAKANTIE; BINNENBEELD; SCHIP; BECKERS LEEN; VRT;
LOTTO; RADIOOMROEPSTER; KLANKSTUDIO; UITVINDING;
BARBECUE; BETONMOLEN; IBM; RECLAMESPOT
rechthebbende : VRT
Opzoekscherm FILM Set: 16 Aantal: 1
blz 1 van 3
trefwoorden: ibm and vrt
archiefnummer: -
uitzendjaar: maand: dag:
fragmentnummer: fragmentduur:
reeks:
formaat: bandnummer:
aflevering: afleveringsnummer:
programma: uitzenddatum:
fragmenttitel:
tekst:
kategorie:
opnamedatum: opnamenummer:
journalist: rechthebbende:
SETS
The strings required for the operation are not defined
F11 F12 F13 F14 F17 F18 F19 F20 Ent
Eindigen Sets Refset Toon Vorige Volg/Leeg Thesaurus Commando Opzoeken
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Proof of Concept
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Shot Segmentation and Scene Recognition
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Face recognition and identification
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Video copy detection
Identify dupplicates – Trace dependencies Linking stories over time Copy detection - Intellectual Property Protection
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Media Asset Management
Production PlatformProduction Platform
Master Data Management
Infrastructure – Networks and Storage
Production and distribution
Media Asset Management Issues
• Production Environment• No upfront selection - information overload;
• Multiple sources of more or less structured metadata;
• Parallel sources cause dupplicates;
• International context - multilingual
• Professional Requirements• An item is relevant or it is not;
• Retrieve all relevant items;
• No false positives
• Video Processing• 80% of the context is in the speech
• Machines may recognise more objects
• Machine processing is more robust
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Conclusions
A consistent application framework and proper user-interfaces are the key to effective re-use and
supply chain integration in general.
!
(≠ Digitizing analogue and disintegrated workflows)
• Scripts contain the essential master data – integration with creative processes is a must;
• In professional context, it is key to trace dependencies between objects. Hence, as opposed to any conventional approach, a search engine must integrate information rather than to index multiple sources;
• Computer Vision does not replace formal annotation, but substantially accelerates the process and increases the accuracy
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Case 2 – Non-linear Distribution
Production PlatformProduction Platform
Master Data Management
Infrastructure – Networks and Storage
Production and distribution
D a t a G e n e r a l
D a t a G e n e r a l
D a t a G e n e r a l
D a t a G e n e r a l
D a t a G e n e r a l
D a t a G e n e r a l
MetaData
MetaData
Communication(Information)
D a t a G e n e r a l
Data
Digital Broadcasting via DVB, IP or other
Digital Broadcasting via DVB, IP or other
Video Audio
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1914 – First radio broadcast
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1937 – Die Volksempfaenger
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1955 - Mobile radio...
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Digital Broadcasting – Que?
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2004 – Live Streaming
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Porting the radioplayer...
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Porting the radioplayer...
© VRT-medialab: onderzoek en innovatie39
Stats Launch feb 2009 Currently over 60.000 installations 2500 users per day Average duration 30”
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Business Case
IP Distributie (radio)
• +/- 5.000.000 luisteruren per dag
• 5.000.000 uur à 128 kbps, 250 TB
• 90 PB per jaar à 70.000€ per PB
• Totaal – 6.300.000€ per jaar
Vgl. deredactie.be
• Homepage 2MB
• 128 seconden high-def audio(!)
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Broadcast...
A customer can have a car painted any colour that he wants so long as it is black.
(Henry Ford)
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Watch anytime - BBC iPlayer
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Good, better,...
Portable - Anywhere
• Radio-player application
• Quick win – “in series” live transcoding
Broadband distribution - Anytime
• “Podcast”, “iPlayer”
• On demand complements live offering
• Major impact – master data power-lifting
The Perfect Storm…
• Mobile – Portable and impulse-driven
• Internet - Seamless integration of live and on demand
• An excellent user interface…?
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Why it might work this time...
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Why it might work this time...
Radio and Telephone
• Radio and telecommunication are on the cold side
• Short attention span, high level of attention
• Impulse-driven
• Mobile was the killer app…
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Proof of Concept - The Ultimate Radio Exp(eriment)
myRadio @time of writing
• Broadband connection enables non-linear distribution
• Adaptive streaming enables bandwidth-friendly distribution
• Excellent quality where possible, lower bit-rate if necessary
• Open distribution framework
http://myradio.vrt.com
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Proof of Concept (Ongoing)
Seamless integration of Live and On demand
• “Bookmark” by tagging
• Pause, Back and Fast Forward
Work in Process – Track each individual item
• Audio segmentation
• Speech recognition and indexing
• Metadata harvesting (!!!)
Personalisation
• Radio search engine
• Assemble myRadio
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Personalisation by Interactivity
User profile
Personalisation
A customizable product and tracking the user profile based on data mining techniques will
allow us to create the illusion of personalisation
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Trend - From « metadata » to CAD/CAM
?
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Case 3 – Computer Integrated Manufacturing
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State of the Art
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Use Case – Drama Production
Ani
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Proof of Concept - Scoop
http://www.youtube.com(search for “scoop”, “ibbt”, “CAD”)
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http://medialab.vrt.be
http://myradio.vrt.be