Short(ish!) slide deck on the convergence of Inbound Digital marketing. Basics on how customers search and make buying decisions. How SEO, Social, Content and Experience all influence each other and the key areas that you need to work on to protect you digital strategy going forward.
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1. DIGITAL STRATEGY ECO SYSTEM Got a question? @googledave
@phcreative
2. INBOUND MARKETING: A CUSTOMER JOURNEY Got a question?
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3. Got a question? @googledave @phcreative
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8. Got a question? @googledave @phcreative
9. Got a question? @googledave @phcreative
10. Got a question? @googledave @phcreative
11. INBOUND MARKETING BUYING CYCLE Got a question? @googledave
@phcreative
12. Got a question? @googledave @phcreative
13. BUT. IT TAKES. EFFORT. Got a question? @googledave
@phcreative
14. Got a question? @googledave @phcreative
15. GOOGLE UDPATES HUMMINGBIRD What does it mean. Improved
semantic and contextual understanding pages matching meaning not
just keywords Keywords, context, location, device, experience
Content cant sit in isolation, needs to be shared and engage
influencers are you focused on them? Do you know who the are!?
Content must have unique value for your personas You need to become
an authority in your space with USPs Got a question? @googledave
@phcreative
16. GOOGLE UDPATES HUMMINGBIRD What does it mean. Be fit for
mobile and multiple devices (mobile responsive) Re-confirms that
fast SEO is dead and you need to put effort in across all relevant
digital disciplines and so it should be Identify intent, needs,
problems and become the authority in your business area Schema.org
markup use it Get ready for voice search thats what Google is
doing! Build trust, be authentic, be sincere Got a question?
@googledave @phcreative
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18. Got a question? @googledave @phcreative
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20. CONVERGANCE OF DIGITAL MARKETING Got a question?
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21. DIGITAL MARKETING ECO-SYSTEM Got a question? @googledave
@phcreative
22. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question?
@googledave @phcreative
23. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question?
@googledave @phcreative
24. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question?
@googledave @phcreative
25. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question?
@googledave @phcreative
26. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question?
@googledave @phcreative
27. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question?
@googledave @phcreative
28. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question?
@googledave @phcreative
29. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question?
@googledave @phcreative
30. Got a question? @googledave @phcreative
31. Thanks for listening and keep in touch @GoogleDave email:
[email protected] tel: 01512275549 Got a question?
@googledave @phcreative