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Pinterest. Storify. SoundCloud. You’ve likely been hearing a lot about these new online tools. But, you may not be quite sure whether – or how – they're useful to you in engaging your community. Review this presentation for practical ways in which public media professionals are using these tools to inspire, inform and engage.
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Community Insights Digital Tools of Engagement
About NCME:
We help stations engage their communities. We are funded by the Corporation for Public Broadcasting to design, develop, and deploy print, digital, online, and other resources that:
• You and your colleagues can use to initiate or enhance a two-way conversation with community members.
• Help tell your community and potential funders about your value as an essential local institution.
• Identify opportunities that can help you find partners and funding for your work.
For more information:
Visit our website at mediaengage.org Call us at 866-234-2016
Email us at [email protected]
Get Social
#ComInsights
Today’s Presenters
Moderator: Ann Alquist,
NCME
Kelly Chen, PBS NewsHour
Michael Caputo, Public Insight Network
Ian Hill, KQED
Using social media and online tools to create an authentic two-way interaction with your community. Involves listening, responding and creating content that’s relevant to your community.
What is digital engagement?
Ian Hill Online Community Engagement Specialist KQED
Storify A presentation in 13 slides
Starring the cast of HBO’s landmark drama
By Ian Hill, KQED News Engagement Producer
Curation Selecting and organizing content into a format that conveys a message to an audience.
Journalism is curation with context. Good curation, like good journalism, engages the audience.
“A Facebook Story”
The Washington Post, Dec. 9, 2010
Storify is… A free web-based tool for curating online content into an embeddable format.
Storify should not be…
• A Twitterfeed • A replacement for all
other online news coverage*
* Yet
• Storify back end
Good Storifys… • Offer engaging narratives • Provide context • Give consumers a point of view not found in
other news coverage
Bad Storifys are…
• Really long • Lacking text • Lists of Tweets
How Do You Measure Success? KQED’s Top 5 Storifys By Views 1. Collision Puts Buster Posey on the DL 2. 8 Tips for Surviving a Chilly San Francisco Summer 3. Occupy Oakland Calls for General Strike 4. Anderson Cooper: “The Fact is, I’m Gay.” The Bay Area: We’re Not Surprised. 5. BART Service Down Between East Bay and SF Causing Commute Snarls
How Do You Measure Success?
Michael Caputo Analyst, Public Insight Network American Public Media (APM)
Interactive audio for storytelling…
The giants (thanks for the shoulders)
Amanda Peacher Oregon Public Broadcasting
Sharon McNary Southern California
Public Radio
Carolyn Adolph KUOW Seattle
SoundCloud = Voices captured for a networked world.
Embeddable clips that accept comments…
But how? • Create system for capturing
audio • Reach sources online/on-
the-air • Capture and showcase
audio
Create system
Create system
Reach sources
Capture & showcase
Capture & showcase
Capture & showcase
• http://blogs.journalism.co.uk/2011/06/23/news-organisations-are-increasingly-using-soundcloud-says-founder/
• http://blogs.journalism.co.uk/2011/12/02/ten-ways-journalists-can-use-soundcloud/
Sarah Marshall of Journalism.co.UK has SoundCloud tips
• http://soundcloud.com/101/journalists
TIPS
SoundCloud’s tip sheet
For more information: Michael Caputo – [email protected]
Kelly Chen Social Media Production Assistant PBS NewsHour
Pinterest: Not Your Grandma’s Scrapbook
Inspirations
Hopes and Dreams
Aspirations
Pinterest & American Graduate
Media Coverage
What We Found • Decision to stay in school is personal and
empowering • Motivations can be visually represented
(family photos, smart phone photos, quotes, video)
• Immediate response from “Pinners” via likes, shares and comments
• Presentation: Pinterest boards bring a new kind of engagement
How to Participate
Outreach
“Final” Product
Share
Tag community partners
Invite participation
Increase Engagement
Strangers feel connected
Empower students
Promote
1) Frame your focus: • Why do you go to school?
2) Show why: • Why is this important? • Why should I contribute?
3) How to participate: • What should I submit? What kind of photo? • How should I submit it? • Show examples
4) Outreach: • Who do you want to hear from? • Use your connections
5) Promotion: • Let your community partners know • Tag it on air, online, word-of-mouth
6) Share submissions it across social platforms: • Twitter, Facebook, Tumblr, station site
Tips
How Public Media is Using Pinterest
Links and Resources • 'Why I Go to School': An Antidote For Dropping Out • NewsHour Extra: Why I Go to School Lesson Plan • Pinterest Board: Why I Go to School • Pinterest Board: ‘I Am an American Graduate’ • PBS NewsHour American Graduate • Teresa Gorman’s ‘Public Media on Pinterest’ Board
Digital Engagement Checklist Did I engage in a conversation with the public through social media this week? Did I learn something about my community this week? Did I teach something? Did I get a story idea from an online community that I engaged with this week? Did I find a source for my reporting through social media this week? Did I represent community interactions using digital tools?
Thanks for joining us!
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