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Challenge the Challenger.
Become a Disruptor Yourself.
Accelerate Digital Transformation.
Challenge the Challenger
Digital Transformation Key Focus Points for 2015
1. Pursue an Omni-Channel Delivery Model
2. Control Your Digital Strategy
Digital Transformation
The Evolution Towards Omni Channel
1) Pursue an Omni-Channel Delivery Model
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• Customers experience a single type of touch-point.
• Banks have a single type of touch-point.
• Customer sees multiple touch-points acting independently.
• Banks’ channel knowledge and operations exist in technical & functional silos
• Customers sees multiple touch-points as part of the same brand
• Banks have a single view of the customer but operate in functional silos
• Customers experience a brand, not a channel within a brand
• Banks leverage their single view of the customer in coordinated and strategic ways
Omni-Channel Hand-over & Orchestration
Products Analytics
Orchestration / Context / Personalization Services
CRM …
1) Pursue an Omni-Channel Delivery Model
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✓ Right info, right time, right place✓ Seamless Customer Journey ✓ Personal & Relevant
✓ Configuration without IT ✓ Online Channel Optimization ✓ Cross & Up-sell Campaigns
✓ Integration ✓ Security ✓ Agility / Business – IT Alignment ✓ Innovation on a solid foundation
Customers
IT
Business
Challenge : How to Empower all Stakeholders?
2) Control Your Digital Strategy
Customer Experience Platform
Existing Systems
Launchpad (Your Customers)
CXP Manager (Digital Managers)
Business In control
Customer In control
IT In control
Digital BankingServices
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Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION
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Gartner Magic Quadrant for Horizontal Portal Software Jim Murphy (October 2014)
“Backbase is among the most highly regarded user experience platform vendors in time to implement”.
ü Strong momentum since 2010 ü Lean User Experience Platform
”Most Visionary Vendor”
Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION
“Backbase is Market Leader”
Decision Matrix: Selecting Next Generation Digital Banking Channel Platform Jaroslaw Knapik (December 2013)
“We believe Market Leaders are worthy of a place on most technology selection shortlists. The vendor has established a commanding market position with a product that is widely accepted as best-of-breed."