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Disruptive Innovation in the Digital Era
Mediarun Festival Gdansk, Poland June 12th, 2013
Ivan Hernandez
Digital Strategy and Development Director
"The safest thing you can do is take risks. The riskiest thing you can do is play it safe." Seth Godin
the world has changed is changing
change is imminent and essential to survival
innovation
incremental ideas
better! bigger! faster! smaller!
thinner! ...
owning products accessing experiences
X
disruptive thinking
changing the way you think about competition and the
business you are in
what if?
disruptive innovation
taking your product / service / business in a different direction
winning not by doing it “better”, but winning by doing it differently
Source: Liquid Agency!
Source: Liquid Agency!
business model
Source: Business Model Generation!
WTF is
“digital”?
“Digital is not a medium. It is the era we are in.”
Greg Johnson, Global Creative Director, Hewlett Packard
disruptive technologies
Source: Brian Solis!
“Mobile, social, cloud, real-time, the biggest technological disruptors are just that ... disruptive. It is in how we embrace disruption that allows us to better understand, and in turn, react to it.” Brian Solis, Principal, Altimeter Group
opportunity to integrate these digital technologies to your products / services / business by creating new value
*check out video on YouTube as: Mobile Medic
*check out video on YouTube as: COKE HAPPINESS REFILL
*check out video on YouTube as: Tesco Homeplus Virtual Subway Store in South Korea
YOUR AD
HERE
*check out video on Vimeo as: Kiip - Everyday Victories
Source: 99U!
5
1. adopt the right mindset
2. invest a little, learn a lot
test ... learn ... test ... learn ... test ... learn ... test ... learn ... test ... learn ... test ... learn ...
test ... learn ... test ... learn ...
60% proven 30% proving 10% testing new models
3. develop a sense of urgency
Traditional Digital
4. get rid of “silo thinking”
it gives people a great excuse not to learn / get involved
separating staff
separating responsibilities
=
“There is no such thing as “digital natives.” It all comes down to people being open to learn.” Per Hakansson, Lifehacker
5. get everybody involved
“If you don’t like change, you are going to like irrelevance even less.”
General (Ret.) Eric Shinseki
Ivan Hernandez
Digital Strategy and Development @IvanHernandez_
ivanhernandezonline.wordpress.com
walk.pl thedigitalloop.co
slides available at: slideshare.net/ivanohernandez