Northamptonshire distribution service

• Where were we?• Where did we want to go?• Where are we?• Where are we going?

Where were we?

• Good but basic service – cheap?• Varying delivery schedules• “patchy” coverage• No formal top-up policy• No segmentation• No reporting

• You got it to us…we got it out!

Where did we want to go?

• Data:– County CRM system– Segmentation– On-line ordering– Tracking– TAM’s –in and outbound telephone contact– Dedicated telephone and e-mail– Reporting

• Direct/Digital/Design

Where are we?

• Getting there…

• Working with SLB – who are already there!

Tourism database –list by Co. name (unfiltered) also by category/postcode

Tourism Database –multiple categorisation (max 3 by priority)

Tourism database –category filter applied

•Segmentation: + Motorsport, Heritage etc

Segmentation/joint distribution

Route planning: GPS and real-time re-routing

Display holder UIN viaBarcode:• log visit•Track visit• greater efficiency

Leaflet Tracking: now

•individual leaflet to display•Delivery report•Location•Time

Leaflet Tracking: end 2009

Additional information:• number of leaflets delivered•Link to top-up• pick-up rate•Location categorisation•Grading of display•Genre categorisation

Where are we going?

• Adding Value – Marketing packages in development (monthly charge?)– Free diagnostic– Data, design and direct– As above plus e-mail/SMS– As above plus Social Media– As above plus Web-site – Plus bolt-ons: packaged PR;

Posters;Newsletters;Brochures

Any Questions?