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SHIFTING GLOBAL TRADE FLOWS
HOW TO BREAK INTO A NEW MARKET HOW TO FIND NEW CUSTOMERS
of global trade by 2030
43%
?26%
NORTH-SOUTH TRADE SOUTH-SOUTH TRADENORTH-NORTH TRADE
fal
lin
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ind
Why diversify?
Improved Competitiveness
extended Product Sales life
EVALUATING RISKS
DOWNLOAD FREE GUIDE
edc.ca/diversify
A Guide to Entry Strategies
DIVERSIFYING INTO FOREIGN MARKETS
Using Intermediaries
Political
Intermediary Intellectual Property
Compliance
Partnershipfinancial Crime
Non-Payment
Partnering With larger
exporter
trade Shows
recommendations from other businesses
Industry organizations & associations
Market Visits
edC abroad
following your Canadian Customer
foreign direct Investment
exporting Services
direct exporting
MATCHMAKING
RISK MITIGATION
edC finances foreign buyers
+=
edC introduces Canadian companies to foreign buyers
foreign companies buy Canadian goods
Credit profiles on
80 millioninternational customers
edC overseas representations in
12 major markets
Market information on
200+ countries
accounts receivable Insurance
Political risk Insurance
Single buyer Insurance
Contract frustration Insurance
MARKET INTELLIGENCE
HOW EDC CAN HELP
reduced Vulnerability
Supply opportunities Partnership
opportunities
Increased Sales
Production opportunities