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Web Science and Technologies University of Koblenz–Landau, Germany Diversity Dynamics in Online Networks Jérôme Kunegis ¹ Sergej Sizov¹ Felix Schwagereit¹ Damien Fay² ¹ University of Koblenz–Landau, Germany ² University College Cork, Ireland HT 2012, Milwaukee, WI June 27, 2012

Diversity Dynamics in Online Networks (HT'2012)

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Diversity is an important characterization aspect for online socialnetworks that usually denotes the homogeneity of a network's contentand structure. This paper addresses the fundamental question ofdiversity evolution in large-scale online communities over time. Indoing so, we study different established notions of network diversity,based on paths in the network, degree distributions, eigenvalues, cycledistributions, and control models. This leads to five appropriatecharacteristic network statistics that capture corresponding aspects ofnetwork diversity: effective diameter, Gini coefficient, fractionalnetwork rank, weighted spectral distribution, and number of driver nodesof a network. Consequently, we present and discuss comprehensiveexperiments with a broad range of directed, undirected, and bipartitenetworks from several different network categories~-- includinghyperlink, interaction, and social networks. An important generalobservation is that network diversity shrinks over time. From theconceptual perspective, our work generalizes previous work on shrinkingnetwork diameters, putting it in the context of network diversity. Weexplain our observations by means of established network models andintroduce the novel notion of eigenvalue centrality preferentialattachment.

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Web Science and Technologies

University of Koblenz–Landau, Germany

Diversity Dynamics in Online Networks

Jérôme Kunegis¹ Sergej Sizov¹ Felix Schwagereit¹ Damien Fay²

¹ University of Koblenz–Landau, Germany ² University College Cork, Ireland

HT 2012, Milwaukee, WIJune 27, 2012

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Everyone likes good things:

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Or even better: Diversity!

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Structural Diversity

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(1) Length of paths

“Large” world Small world

Diversity No diversity

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90-percentile effective diameter ±0.9

Hop plot

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“The World Gets Smaller”

(Leskovec, Kleinberg & Faloutsos 2007)

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Outline

(A) How can structural diversity be measured?

(B) How does diversity change?

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(A) How to Measure Diversity in a Network?

(1) Length of paths(2) Numbers of neighbors(3) Size of communities(4) Random walks(5) Controllability

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(2) Number of neighbors

Diversity No diversity

d(i) ¼ d(j) d(i) ¿ d(j)

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Gini Coefficient

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“The Rich Get Richer”

(Barabási & Albert 1999)

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(3) Size of communities

Diversity No diversity

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rankF = §k (¸k / ¸1)2 = (kAkF / kAk2)2

Fractional Rank

Spectrum of the graph = f¸1, ¸2, ¸3, . . .g

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Ui1 Uj1 > ¸1 / 2jEj

“Eigenvector Preferential Attachment”

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(4) Random walks

Pret(L) large Pret(L) small

Diversity No diversity

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Pret(L) = §(i, j, . . . k) (d(i) d(j) . . . d(k)){1

= tr(NL)= §k ¸k

L

where ¸k are eigenvalues of N = D{1/2 A D{1/2.

Here: Use L = 4 and k · R

Weighted Spectral Distribution

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Eigenvalues of N

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“Random Walks Arrive Less Often”

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(5) Controllability

(Liu, Slotine & Barabási 2011)

Diversity No diversity

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#Knobs needed = jVj { max jMj 

Find a maximal directed 2-matching

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“Networks Get Easier to Control”

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(B) Experiments20 networks from konect.uni-koblenz.de

9 authorship, 3 communication, 3 social, 3 interaction, 1 rating, 1 physical

Measure Diversity decreasing

No diversity trend

Diversity increasing

(1) Diameter 12 8 0

(2) Gini coefficient 13 3 5

(3) Fractional rank 10 6 4

(4) Weighted spectral distribution 12 7 1

(5) Controllability 15 5 0

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Jérôme Kunegis @kunegisSergej SizovFelix SchwagereitDamien Fay

University of Koblenz–Landau, GermanyUniversity College Cork, Ireland

konect.uni-koblenz.de

Thank You

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QuestionsDid you try the power law exponent instead of the Gini coefficient?

→ Yes, but see (Kunegis & Preusse 2012)

Did you try the absolute value instead of the square in rankF ? → Yes, it leads to the nuclear norm instead of the Frobenius

norm

Isn't it hard to find a maximal directed 2-matching? → It takes a runtime of O(|V|1/2 |E|)

How is the approximation using only R eigenvalues for the WSD justified?

→ By observing that all eigenvalues shrink

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ReferencesJ. Kunegis, S. Sizov, F. Schwagereit, D. Fay. Diversity Dynamics in Online Networks. Proc. Conf. on Hypertext and Social Media, 2012.

J. Kunegis, J. Preusse. Fairness on the Web: Alternatives to the Power Law. Proc. Web Science Conf., 2012.

Y.-Y. Liu, J.-J. Slotine, A.-L. Barabási. Controllability of Complex Networks. Nature, 473:167–173, May 2011.

J. Leskovec, J. Kleinberg, C. Faloutsos. Graph Evolution: Densification and Shrinking Diameters. ACM Trans. Knowledge Discovery from Data, 1(1):1–40, 2007.

A.-L. Barabási, R. Albert. Emergence of Scaling in Random Networks. Science, 286(5439):509–512, 1999.

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Credits

http://www.shewearsshortshorts.com/2012/01/downside.htmlhttps://twitter.com/#!/justinbieberhttp://www.iconspedia.com/icon/nerd-4255.htmlhttp://hk.digikey.com/1/3/index1227.html