Your current Marketing roi is .

and if it doesn’t iMprove, You will be .

It’s not a question. It’s a decision. If you want to increase ROI and create better prospects ahead fill in the blanks.

to engage todaY’s hYper-connected consuMers, You need to Master four capabilities:

It’s a simple concept: to engage with consumers more fully — i.e., profitably — you need to deliver a better brand experience by serving the right message, to the right person, at the right time.

But in the real world, there are complicating factors. Like the fact that there are millions of customers and prospects. And they’re connected to an unprecedented array of devices and media. So you need to be prepared to communicate across all those channels, delivering thousands — or even millions — of distinct messages to your audience in a given day.

And lest we forget — it has to be the right message each time.

, , and .

1. By replacing wasteful broadcasting with efficient narrowcasting, you can reach and engage your audience with certainty.

2. How you see your audience influences your expectations of them. Since single dimensional views usually lead to a false picture, you need multidimensional insight.

3. To utilize insight on a mass scale, you need technological infrastructure that acts as a marketing central nervous system, sending and receiving signals about customer behavior, and recalibrating accordingly.

4. Finally, none of the above matters if it isn’t applied at the moment of truth with a personalized and coordinated engagement, in the form of a uniquely relevant communication that compels each consumer to action.

Acxiom can be your guide to this new marketing reality. Helping you answer the critical questions so you can act with greater confidence of success and execute on a mass scale with unprecedented precision. How? With a suite of products and services that help you perform four essential capabilities exceptionally well:

When properly applied, this new connected capabilities model has been proven to generate more than $100 million a year in benefit for our clients.

a $100 Million opportunitY.

fill in the blanks.Find out more about the connected capabilities model at acxiom.com/fillintheblanks

find out how advanced Marketers are filling in the crucial gaps in their Marketing capabilities.

download our white paper on Marketing capabilities for a connected world at acxiom.com/fillintheblanks.

The idea of delivering the right message to the right person is easy to say, but hard to do. And doing it well requires getting a lot of details exactly right.

This white paper will show you how sophisticated marketers are doing just that, by augmenting their marketing capabilities with the right technology and processes. You’ll learn how companies can:

· Uncover more relevant insights and filter out false signals, aggregating multiple dimensions of data to better define and engage their audience.

· Improve their marketing success ratio by identifying and shifting investments from low-value opportunities to high-value opportunities.

· Use every engagement to build toward conversion.

· Present the right message at the moment it matters — when a customer is directly engaged with their brand.

fill in the blanks. Go to acxiom.com/fillintheblanks to download this white paper today.

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