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The DNA of building software products - Fast Track method Sharad Sharma CEO BrandSigma Inc. Board Member, Indian Angel Network Chair, Product Forum, NASSCOM

DNA of building software products - Fast track method

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DNA of building software products - Fast track method - Presentation by Sharad Sharma,

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Page 1: DNA of building software products - Fast track method

The DNA of building software products - Fast Track method

Sharad SharmaCEO BrandSigma Inc.

Board Member, Indian Angel NetworkChair, Product Forum, NASSCOM

Page 2: DNA of building software products - Fast track method

We are in the midst of a shift (again)

Mainframe

Operating Systems

ERP

ModularApps

Big Data

20132006

Database

199519851975Sharad Sharma @sharads 2

Page 3: DNA of building software products - Fast track method

Things that will certainly happen

• Cloud will be ubiquitous

• Mobile will be de-facto consumption device– Mobility is not just small screen

– Presence and Location

– HTML5

– Task specific apps

3Sharad Sharma @sharads

Page 4: DNA of building software products - Fast track method

Lets talk corporate apps

Apps, apps everywhere!

Time

TeamSize

TraditionalWay

On the Cloud

Cost of Product Development is down significantly

“Not once have I or my close colleagues ever heard a client say any of the following:•We don’t have a backlog of desired

applications with provable ROI.•We can’t find any applications that we think

are a good idea but without provable ROI.•We don’t need any new applications. We’re

all out of ideas!”Eric Knipp, Gartner, 2012

Backlog of Apps

Sharad Sharma @sharads 4

Page 5: DNA of building software products - Fast track method

Apps, apps everywhere!

Sharad Sharma @sharads 5

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pe

Page 6: DNA of building software products - Fast track method

Data-driven modularization of apps

A new apps hierarchy is emerging!

Sharad Sharma @sharads 6

Co

urt

esy:

Per

sist

ent

Syst

ems

Page 7: DNA of building software products - Fast track method

Flat world for applications

Lower Costs

Sharad Sharma @sharads 7

Data-driven modularization

+

Page 8: DNA of building software products - Fast track method

India is an emerging flat world leader

These are some early success stories. The pace is quickening!

Sharad Sharma @sharads 8

Page 9: DNA of building software products - Fast track method

• Finding and contacting the market– $10 ideas

• Conducting the conversation to extract the idea– Includes validation with 5-10 people

• Building the SaaS solution

• Selling the SaaS solution– Creating Landing Page

– Driving Traffic

Sharad Sharma @sharads 9

Fast Track Method

Page 10: DNA of building software products - Fast track method

Fast Track Method

• Why $10 ideas

• Idea Extraction

• Building the SaaS solution

• Selling the SaaS solution

Sharad Sharma @sharads 10

Page 11: DNA of building software products - Fast track method

The new buyers

“App Store Search on ‘Insurance’ threw up 443 Applications!

I wonder how many were there 3 years ago??”

Who’ll do make buying decisions for these apps? CIOs or LOBs?

Sharad Sharma @sharads 11

Page 13: DNA of building software products - Fast track method

Salesforce

Zoho

Sharad Sharma @sharads 13

Zoho story

~$200 per seat

~$60 per seat

~$12 per seat

Page 14: DNA of building software products - Fast track method

Fast Track Method

• Why $10 ideas

• Idea Extraction

• Building the SaaS solution

• Selling the SaaS solution

Sharad Sharma @sharads 14

Page 15: DNA of building software products - Fast track method

Sharad Sharma @sharads 15

Idea Extraction

1. What is your most important activity?2. Do you have pain associated with this activity?3. How is the pain related to the most important activity?4. Do you have a systemic process for the most important

activity?5. If that pain went away, how would that help you?6. If we created a process that addressed the pain would you

pay for it?

Dane Maxwellhttp://youtu.be/lHh83TWe7s8

Page 16: DNA of building software products - Fast track method

• In the past, founders would stumble into an SaaS idea

• Now, it’s a science!

Sharad Sharma @sharads 16

Indian stories

Page 17: DNA of building software products - Fast track method

Fast Track Method

• Why $10 ideas

• Idea Extraction

• Building the SaaS solution

• Selling the SaaS solution

Sharad Sharma @sharads #NASSCOMPC 17

Page 18: DNA of building software products - Fast track method

• Create the landing page

• Launch– at Google I/O in June’12

• Drive traffic– now #1!

Sharad Sharma @sharads 18

Indian story

Page 19: DNA of building software products - Fast track method

Thank You!

@sharads

#MadeInIndia