Connecting doctors online

| Summary

over

verified physicians

100 000

share experience and communicate with pharmaceutical companies online and via mobile app.

monthly audience growth

5%

apr ’12 oct ’12 apr ’13

world’s top pharmaceutical companies

5 of 10

among paying customers

| Pharmaceuticals Problem&Pain

Pharmaceutical market in Russia

$22 bln

in 2012

>

$2 bln ~ spent on

communications with physicians

the main channel for drugs promotion

Since Jan 2012 offline pharmaceutical

representative visits to physicians prohibited

by law.

| Pharmaceuticals Pain Relief

www.doctoratwork.com breakthrough alternative to illegal offline visits

We provide full range of:

legal quick deeply

targeted secured cheap

communications with physicians.

w

for customers

| Competitive Advantages

for physicians

doctoratwork.com vrachirf.ru medtusovka.ru ivrach.ru evrika.ru mirvracha.ru

100 000 verified

62 000

36 000

60 000

29 000

40 000

25 000

2 000

500

600

1000

150

35 000

7 000

3 000

9 000

5 000

4 000

Ads

E-detailing

E-detailing

Ads, Surveys

N/a

40

4

3

3

2

N/a

Number of users Posts & comments (monthly)

MAU Products Portfolio (№ of customers)

Job offers

Russia’s leader

No

No

No

No

A few

E-rep, E-detailing, Surveys

| Key Metrics

every 25 secs new login

every 2 minutes new comment

every 5 minutes new member

every 30 minutes new post

every 1 hour new job for member

| Business Model

Key partners

GFK, World One, M3 Research National Medical Chamber of Russia Vkontakte Microsoft Biz Spark LeaseWeb

Key activities

HCP's Communication platform dev.&maint. Mobile apps dev. User support B2B Services&mobile apps dev.&maint. Customer support

Key resources

Brand Sales and developers team Large&active verified user base

Value propositions

HCP's Easy mobile access (any platform – iPhone, Android, Windows Phone, etc.) Instant experience sharing Leading recruitment services for physicians B2B Legal, quick, deeply targeted access to Physicians Drug promotion cost reduction Mobile app for every medical rep

Customer relationships

HCP's Help desk on doctoratwork.com B2B Personal manager

Channels

HCP's Advertising Social networks B2B Direct sales Conferences

Customer segments

HCP's Russian speaking physicians B2B Pharmaceutical companiesResearch agenciesHospitals

Cost structure

Development and maint. User acquisition

Sales Operating business

Taxes Revenue streams

E-rep mobile apps E-detailing Surveys

| Timeline&Status

120 000 physicians

100 000

80 000

60 000

40 000

20 000

0

| Money Sought & Use of Proceeds

Raising:

$3 mln

45%

35%

20%

Goals for investment

aggressive user acquisition

mobile app for HCP’s

e-rep mobile app

| Featured

| Why Invest In Us

Great team

Team of the Year in Russia 2011 (HSE)

Great market

20% growth yearly in Russia

Great audience traction

100% growth last year

Great sales traction

5/10 top pharma companies among customers

Great experience

100 000 mistakes behind

(and more ahead)

contact us Business dev. Ilya Kupriyanov

+7 (916) 970-90-90 | i.kupriyanov@doktornarabote.ru