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www.ShannonBoudjema.com June 2010
Does my business even need social media?
technology
Does my business even need social media?
technology
www.ShannonBoudjema.com June 2010
Great question. The immediate (and
correct) answer should be:
“I don’t know, tell me more about your
business.”
www.ShannonBoudjema.com June 2010
Tell me…1. What business are you in?
2. Who is your target customer?
3. Who are your competitors?
4. Do you need to be perceived as experts or thought leaders in your field?
5. Are you looking for acquisition, retention, loyalty or D – all of the above?
6. Does research play an important role in your business?
www.ShannonBoudjema.com June 2010
“What does all that have to do with getting a Facebook Page?”
Glad you asked - let’s look at social technology from 10,000 feet.
“What does all that have to do with getting a Facebook Page?”
Glad you asked - let’s look at social technology from 10,000 feet.
www.ShannonBoudjema.com June 2010
Owned vs. Paid vs. Earned Media:
NOTE: You don’t create a viral. A viral is (at best) co-created with your audience. It needs: insights + creativity + a well executed plan!
www.ShannonBoudjema.com June 2010
Social technology and business:
1. Creating thought leaders through Personal Branding
2. Increasing brand awareness
3. Recruitment 4. Crisis Management | PR 5. Reputation Management 6. Attracting the right
stakeholders
1. Closed communities replacing intranets
2. Social tools replacing outsourced services
3. Cloud Computing 4. Collaborative tools
– wikis 5. Research &
Development
1. Connecting you to your customers with Social Media such as: Facebook
2. Peer to Peer networks (B2B communities)
3. Marketing campaigns4. Seeding Strategies5. Co-creating viral
content6. Crowd sourcing 7. Extending Customer
Services to the social channels where your customers already are
Social technology
www.ShannonBoudjema.com June 2010
The social technology evolution:
www.ShannonBoudjema.com June 2010
Social technology is an opportunity for you to reduce your costs and/or increase your sales.
Your success from Social is directly proportional to the quality and
execution of your researched plan.
Social technology is an opportunity for you to reduce your costs and/or increase your sales.
Your success from Social is directly proportional to the quality and
execution of your researched plan.
www.ShannonBoudjema.com June 2010
No - we are not trying to muddy the waters – it’s just good ol’ marketing.
•Your (ideal) customer – knowing them inside and out is where all good marketing begins.
•Understanding your competition and their online behaviour allows you to act offensively.
•Monitoring the market in which you play to find faster, more efficient ways of doing things supports innovation.
•Commitment to executing your researched plan properly does pay off.
www.ShannonBoudjema.com June 2010
So, what are your social needs?
Just starting? Need to prove an online product
is viable? Need a launch plan? Looking for far more than
average?
Maybe we can help? If we find we’re not the right fit, chances are we may know someone who is.
So, what are your social needs?
Just starting? Want a second opinion? Need to prove an online
product is viable? Looking for far more
than average?
Maybe I can help? If we find that I’m not the right fit, chances are I know someone who [email protected]
