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Taking the content marketing high road builds long-term trust with your audience. Stay away from the 3 C's and embrace the 3 E's. C's: Criticize. Condemn. Complain E's. Entertain, Educate, Encourage
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@_davidhorne_#theBAMcontentWednesday, May 30, 2012
1
Content Marketing
@_davidhorne_#theBAMcontent
Does your content take the high road?
The 3 C’s vs. The 3 E’s
Wednesday, May 30, 2012
1
David Horne
@_davidhorne_#theBAMcontent
www.davidhorneis.com
www.davidhorne.me
Wednesday, May 30, 2012
1
The Rise of Content Marketing
@_davidhorne_#theBAMcontent
Consumers view 10.4 sources consumed before buying
88% of Brands use content marketing
Wednesday, May 30, 2012
1
The Rise of Content Marketing
@_davidhorne_#theBAMcontent
Produce and distribute relevant and valuable content purposed with attracting, converting, or retaining customers
Wednesday, May 30, 2012
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
1
The Rise of Content Marketing
@_davidhorne_#theBAMcontent
Build trust and earn attention (over time)
Wednesday, May 30, 2012
@_davidhorne_#theBAMcontent
Two paths
Wednesday, May 30, 2012
@_davidhorne_#theBAMcontent
C’s
Wednesday, May 30, 2012
1
The 3 C’s
@_davidhorne_#theBAMcontent
Criticize
Complain
CondemnWednesday, May 30, 2012
1
Criticize
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
1
Complain
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
1
Condemn
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
@_davidhorne_#theBAMcontent
E’s
Wednesday, May 30, 2012
1
The 3 E’s
@_davidhorne_#theBAMcontent
Entertain
Educate
EncourageWednesday, May 30, 2012
1
Entertain
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
1
Educate
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
Encourage
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
@_davidhorne_#theBAMcontent
Which path are you going to take?
Wednesday, May 30, 2012
1
Take The High Road
@_davidhorne_#theBAMcontent
Take the high road,build trust, and earn their attention and business
Wednesday, May 30, 2012
1
Thank You
@_davidhorne_#theBAMcontent
www.davidhorneis.com
www.davidhorne.me
?’s
Wednesday, May 30, 2012