Does your website do what you need it to?

By Splash Copywriters

http://www.splashcopywriters.co.uk

Every business has got a website these days, but does yours do what you need it to?

Do users get a smooth experience?

Words.

Look at the words on your website – do you make assumptions about your readers?

Are you assuming they know more than they do?

Are you assuming they don’t know enough?

Find the balance between handing over too much information and too little.

Don’t put barriers in the way of a sale.

Sometimes, businesses get carried away with what they have to sell and forget something really important…

… if their website can’t retain a visitor long enough for them to read what the business has to say, then you won’t be getting that sale.

So, how do you master good web content?

In a nutshell, have a strategy for every word you pick.

Why?

Because user experience is everything.

So when it comes to writing your web copy, remember that balance is everything.

If you over-complicate and over-explain, you risk sounding patronising.

If you don’t provide all the necessary information in the right tone of voice, you risk your user feeling lost.

Splash Copywriters are experienced, creative copywriters who have written for some of the UK’s biggest companies.

We know how to write words that work, so if you think we can help, please get in touch.

Call Matt on 07812 581 297 or take a look at our website:

www.splashcopywriters.co.uk