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Gravity Summit: Dominos and Social Media
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Social Media Networking:
Putting a face to our logo
Ramon De LeonOperating Partner
Domino’s Pizza Chicago
Online Ordering in 1998 was a catalyst.AOL Instant Messenger was my micro-blog
before Twitter was invented-2004Campus reps started Facebook Groups when
it was closed to the general public- 2005Photos of events we attended were posted on
our website for students to copy. These included a embedded logo to increase our exposure.
The Dominos 2.0 Customer13 yr old joins Facebook and starts High
School.Gets exposed to groups influenced by
Domino’s and becomes a customer and raving fan.
At the age of 17 he now joins the Facebook group for his graduating College class that he has not started.
Our customer is now 22 yrs old and lands a job in our delivery area or relocates still loving Domino’s.
Rules of engagementBe a part of the conversation or start one.Set up and review the privacy settings.Use lists to categorize your friends.Be real and transparent.Don’t exist here if you are not going to
engage.Avoid manipulating people into buying from
you.Respond to the Good, Bad or Indifferent.Be Yourself!
How do we get there?
Search for Events
Select a name that identifies your business or yourself.
Brand it with a background.Provide links and info in the Bio.Follow all media outlets in your area.Follow people you can learn from.Follow your customers.Search for locals using Twitter.Use productivity tools and MANAGE your
TIME!
Critical ConceptConversation is the new online
currency! Twitter is a Goldmine of Conversation.
Engage in Real Conversations and the business value will become crystal clear.
Chicago Restaurants on Twitter
Monitter.com
Word of Mouth
Northwestern University Restaurant Guide Fall Semester 2005
Social Media Uniqueness
Results
OprahKFCTwitterMeal
Always be ready to post and share.
2,477 Followers
My Efforts Get Noticed!
http://vimeo.com/channels/dominospizzachicago