Don't Let Big “Buts” Keep You From Growing Your Business Online

1Stoney G deGeyter

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR

BUSINESS ONLINEOVERCOMING HESITATIONS, ROADBLOCKS AND OTHER FAULTY

ASSUMPTIONS THAT CAUSE YOUR ONLINE BUSINESS STRATEGY TO FALL THROUGH THE CRACKS.

?

2

@StoneyDStoney G deGeyter

EVERYONE HAS A “YEAH, BUT…”

Yes

No

But…

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE

@StoneyD

This is not a “Yeah But!”EVERYONE HAS A “YEAH, BUT…”


@StoneyD

Nor is this…EVERYONE HAS A “YEAH, BUT…”


@StoneyD

What is a “Yeah, Butter”?EVERYONE HAS A “YEAH, BUT…”

Yeah, I need SEO…

But nobody is looking for my

website.


@StoneyD


Yeah, social media is

valuable…

But my customers aren’t on Twitter.


@StoneyD


Yeah, I want to grow my business…

But my budget is tied up in phone

books.


@StoneyD

Yeah, But… I Don’t Want To Grow My Business

EVERYONE HAS A “YEAH, BUT…”

YEAH, BUT…

It’s time to bring your business up to speed!

9


YEAH, BUT… I CAN’T AFFORD WEB MARKETING


@StoneyD

Web marketing is an investment?YEAH, BUT… I CAN’T AFFORD WEB MARKETING

What if… Every $1 you spentreceived a $10 return?

Could you afford that?


@StoneyD

Start small, then reinvest your success

YEAH, BUT… I CAN’T AFFORD WEB MARKETING


@StoneyD

It’s all about prioritiesYEAH, BUT… I CAN’T AFFORD WEB MARKETING

Stagnation

Growth

13


YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT


@StoneyD

You have no need to advertiseYou don’t need to

networkYou’re sick of answering your phones

You’re not interested in new business

You’re retiring

You don’t need web marketing when…

YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT


@StoneyD

You need web marketing when…YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT

You don’t know if your advertising is profitable

You can only handle so many networking events

You miss the sound of your phone

You’re on the prowl for new business

You could always use a new dollar

16


YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING


@StoneyD

You’re screwedYEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING

Or maybe not…


@StoneyD

Many local web marketing firmsYEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING

All of which are at least half as good as PPM!


@StoneyD

See what I did there?YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING


@StoneyD

Start with just an hour a dayYEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING

21


YEAH, BUT… NOBODY COMES TO MY WEBSITE


@StoneyD

Not searching or just not finding?YEAH, BUT… NOBODY COMES TO MY WEBSITE


@StoneyD

Your website isn’t a brochureYEAH, BUT… NOBODY COMES TO MY WEBSITE


@StoneyD

It’s not always about getting salesYEAH, BUT… NOBODY COMES TO MY WEBSITE

Branding

Authority

Expertise

25


YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE


@StoneyD

How advertising stacks up?YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE


@StoneyD

Web marketing is very trackableYEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE


@StoneyD

Proven return on investmentYEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE

29


YEAH, BUT… MY NEPHEW DOES MY WEB MARKETING


@StoneyD

Is your nephew doing this…?YEAH, BUT… MY NEPHEW DOES MY WEB MARKETING


@StoneyD

Or this…?YEAH, BUT… MY NEPHEW DOES MY WEB MARKETING

32


YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS


@StoneyD

Tommy’s wisdom on guaranteesYEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS

“I can get a good look at a T-bone by sticking my head up a bull's [you-know-what], but I'd rather take a butcher's word for it.”


@StoneyD

Web marketing is like being a lawyer


Knowledge Influence Competition


@StoneyD

Web marketing is like being a doctor


Health

Diagnose

Mend

Exercise


@StoneyD

Web marketing is like being an advertiser


Prepare Plan

Execute Measure

37


YEAH, BUT… I ALREADY RANK FOR MY NAME

Joe’s Plumbing


@StoneyD

People search for solutions, not brands


Most potential customers don't know your company name… yet!


@StoneyD

You might be seeing personalized results


Search & Browse History

Social Connections

Current Location


@StoneyD

The end

While we’re talking about big “buts”

Thank You! @StoneyDStoney G deGeyter