DOUBLE PAGE SPREAD, MUSIC MAGAZINE ANALYSIS………

MAIN IMAGE: The main image is of the soul/ jazz singer Caro Emerald. The image is very striking and suggests her old fashioned style and as the shot is a mid-shot we see her expression and emotion. There is a link to the photographer.

TYPOGRAPHY: The header for the double page is “Sparkling Emerald”. This is effective as an emerald is a stone and so there are two meanings. The font used is clear and eye catching and the red used is linked to the colour of her red lips. The star used in the font is also linked to the kookiness of the artist. The font used for the red of the article is the same as the header and is clear and easy to read.

CONTENT: The main content of the magazine is easy to read too. There is a pull quote from the article under the main image to give the reader an idea of what’s in the article. The whole article almost tells a story of her life and quotes from Caro herself are put in italics. This separates the overall article being written by a journalist and her actual quotes about her life and career. The article starts in the colour red and then is in black font. The mode of address is typically written for women as it is set out to advertise Caro Emerald as an artist listened to and influenced by women.

MAIN IMAGE: The main image is of the famous artist Florence and The Machine. The image is extremely striking; we see her whole figure in quite a posed position. The colours of the sheet she is sat on match her fiery red hair which works effectively as it is her trademark and that is what stands out on the grey background and against her dark clothing.

TYPOGRAPHY: Behind Florence there is the letters USA in bold and a large font size. This almost relates to the colours of the American flag but it also relates to the article of her making it big over in America! The article is called “USA got the love” which links to her song title of “you’ve got the love” but also suggests that America loves her music and that she has made I big out there. The typography of the synopsis underneath is slightly smaller but still stands out especially with her name in blue. The writing of the main content is reasonably easy to read and is black. There is also a drop capital at the start of the article.

CONTENT: The main content is revealing Florence making it big in America and how she feels about it and future plans. She advertises her new album and forth coming plans. The mode of address reveals that this article is for a wide fan base.

MAIN IMAGE: The main image is a high angle shot of the band “The Vaccines” The photograph has a vintage effect to it and the band members are in striking positions looking directly into the camera to connect with the audience.

TYPOGRAPHY: The typography used is black and bold, with the band name in capital letters. This stands out and the audience would know exactly who the article is about. There is also a use of drop capitals at the start of paragraphs in blue. There are also blue stripes over the page spread out randomly which suggests that they are not afraid to be different.

CONTENT: The article is catching up on the band’s latest news and how it’s teamed with NME to promote itself. There is a pull quote used from the article, a quote in which inspires the band and which may also inspire young people who are inspired by them.

MAIN IMAGE: The main image on this double page spread goes across the two pages completely. This is quite unusual as usually the image will take up the first page, however it works effectively and the audience can see all the band members clearly. The image has low key lighting however it is in a natural setting which perhaps suggests that they are trying to put across the point that they are normal people and don’t need cameras and lights to make it big.

TYPOGRAPHY: The text that stands out the most is the pull quote from the article “WE WILL CHANGE YOUR OPINION”. This is a powerful quote and it forces you to read on to discover what they will change your opinion of. The band name is also written in bold and the font is all white which is easy to read on the dark background.

CONTENT: There is a drop capital used at the start of the article, and the text is located in two columns. Having columns in a magazine is a key convention.

MAIN IMAGE: The main image is located on the right hand side of the page. The image is of the artist Lily Allen, who stands in a position in which she is empowering and looking straight at the camera. This reveals her attitude and gives away the style of her music which is important. She is wearing a red shirt which links into the typography.

TYPOGRAPHY: The red shirt she is wearing links to the colour in which her name “Lily Allen” is written in bold. This stands out well against the white background. The main title of the article is a pull quote from the article which is common in music magazines- “PEOPLE THINK I’M AN ATTENTION SEEKER, BUT I’M JUST HONEST”. This quote gives a way a little bit about her personality but also makes the reader want to read on. The font is in a doodle style. Almost like newspaper cut outs which suggest that she is quite kooky. Also, this text has

been used before for punk bands such as the sex pistols so would appeal to audiences into the punk genre. The background is white, which makes the page look uncluttered and adds emphasis bringing the reader’s attention to the image and text. Another feature that links the double pages together is the colour scheme used. The red, black and white colours all attract a unisex target audience as they have no particular gender connotations, makes it look professional with not too much distraction. Red also links in with this and acts as a sign of danger and warning and helps show Lily's fiery personality.

CONTENT: The article is split up into four columns, easy to read and discusses her new found success and future plans. A drop capital is used at the start of the article, a typical magazine convention. Before even reading the article, the audience can get a wide understanding of the artist through camera angle, clothing and header. The mode of address is for teenagers.