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Digital Health Series - Digital Nutrition Event June 16 2014, NYC

Dr. Oren Fuerst

http://www.forbes.com/sites/johnnosta/2014/01/02/digital-health-in-2014-the-imperative-of-connectivity/

Food Market in General

Global food market: $4.2 trillion (USD, 2012) Fresh food and agricultural produce: 52.6%

packaged foods contributed, the rest Last 5 years CAGR of 3.7%

!CAGR of 4.4% 2012 and 2017, to exceed $5.3 trillion

(Datamonitor) !

http://pegasusagritech.com/hydroponics/global-food-market/

!!

Healthy Food: Rapidly Growing Market

http://euromonitor.typepad.com/.a/6a01310f54565d970c017ee5af105a970d-pi

Supplements, Healthy Food and Home Products

NBJ’s  Global Supplement & Nutrition Industry Report 2012

Estimates are the result of information obtained from executives, analysts, surveys, and reputable published materials. Figures are not the result of audits and not guaranteed to be accurate. Errors and omissions are unintentional. 3-24 www.nutritionbusinessjournal.com ©2012 Penton Media, Inc.

The global nutrition industry has grown to embrace an array of products, including dietary supplements,

fortified/functional foods and beverages, organic and naturally healthy food and beverages, and nutritional products targeted to specific health conditions and food allergies/intolerances. Not surprisingly, the bulk of the established health and wellness markets are situated in Western Europe and North America, as well as in the more highly developed parts of Eastern Europe, Asia and South America. Emerging economies and the outstandingly dynamic BRIC countries (Brazil, Russia, India and China), where nutritional deficiencies in the poor and a growing middle-income population are currently supporting sales expansion, are anticipated to especially drive global growth of dietary supplements in the future.

Dietary supplements—which accounted for $84.5 billion in global consumer sales in 2010, according to NBJ estimates—in many developing countries have existed for centuries in the form of herbal/traditional remedies or as a particular type of food in the diet to prevent and help treat health conditions. But now artisanal, unpackaged versions are being replaced by convenient pills, tablets and tonics in these countries. Macro-economic and environmental factors, such as poverty, industrialization and hectic lifestyles, are transforming the diets of consumers across the globe and threatening to undermine healthy nutrition despite the improvements in the food chain. High deficiency rates of basic nutrients, such as calcium and other minerals, are shaping the popularity of dietary supplements in India, China, Brazil and other countries. In contrast, developed economies  in  North  America  and  Western  Europe  are  “discovering”  the  benefits  of  supplements  geared  toward  a specific health condition, such as joint disease or insomnia, or even toward improving beauty.

Figure 3-1 Global Nutrition Industry Sales by Product, 2010

Category 2010

Supplements 84,500 Natural & Organic Foods 84,064 N&OPC & Household Products 30,985 Functional Foods 101,836 Total Nutrition Industry 301,386

Source: Nutrition Business Journal estimates.($mil., consumer sales)

Supplements 28%

Natural & Organic Foods 28%

Natural & Organic Personal Care &

Household Products 10%

Functional Foods 34%

Supplements Predicted to grow $107Bn in 2017 (or there already) ….!Rapid Growth

Trends in US, Europe and Asia

Some Digital Nutrition Opportunities

-Food and supplement choices along the value chain -‘Same for all’ versus personalized nutrition advice - Personal Nutrition: Meals Supplements Based on: Questionnaires, live experts, real time bio data, samples (e.g. DNA-saliva; blood; stool) -Who gives the advise -Target: Healthy versus almost ill -Age groups

Fitness Apps are heading toward weight loss

Personalized Supplement Recommendations

Next Gen Meals

-Choices Along the value chain -Objective Food rating choices

- Personal Nutrition Field: Meals

Supplements Based on: Questionnaires, real experts, real time bio data,

samples (e.g. saliva; blood; stool)

Next Gen Meals

-Choices Along the value chain -Objective Food rating choices

- Personal Nutrition Field: Meals

Supplements Based on: Questionnaires, real experts, real time bio data,

samples (e.g. saliva; blood; stool)

Daily Regimen of Joy

DNA Based Diets

-Choices Along the value chain -Objective Food rating choices

- Personal Nutrition Field: Meals

Supplements Based on: Questionnaires, real experts, real time bio data,

samples (e.g. saliva; blood; stool)

DNA Based Diets

-Choices Along the value chain -Objective Food rating choices

- Personal Nutrition Field: Meals

Supplements Based on: Questionnaires, real experts, real time bio data,

samples (e.g. saliva; blood; stool)

DNA Based Diets

-Choices Along the value chain -Objective Food rating choices

- Personal Nutrition Field: Meals

Supplements Based on: Questionnaires, real experts, real time bio data,

samples (e.g. saliva; blood; stool)

Remote Personal Team

Scalable Human Touch

Scalable Human Touch

Programs where nutrition is Key as (Preventive) Medicine

Employers Solutions Example

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Baby Food Measurement Solutions

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Measure Your Food

Who pays: Insurance, Corporates, Consumers