Dragana Đermanović - ALERT - online reputacija

ONLINE REPUTACIJA

ALERT!

www.draganadjermanovic.com

... JE:

FOOTPRINT NA INTERNETUONO ŠTO OSTAVLJATE “IZA SEBE”

NA WWWONO ŠTO DRUGI O VAMA

PRONALAZE NA WEBUONO ŠTO ĆE NAKON PRONAĐENOG

MISLITI O VAMA

SO WHAT?!


UTICAJ NA:

1. VAS LIČNO – > PRIVATNO2. PROFESIONALNO – > NA WEBU3. PROFESIONALNO – > U TRADICIONALNIM

MEDIJIMA


1. PRIVATNO77% REGRUTERA ĆE VAS

PRETRAŽITI NA WEBU

35% KANDIDATA JE ELIMINISANO ZBOG PRONAĐENOG

53% ELIMINISANO ZBOG NEPRIKLADNIH FOTOGRAFIJA

http://bit.ly/2fbU3X


2. PROFESIONALNO

http://bit.ly/AT48j

25.000 net korisnika50 zemalja svetaApril 09


2. PROFESIONALNO

3. PROFESIONALNO – TRADICIONALNI MEDIJI

62% blogs were having a significant impact

on the “tone” of news reporting51% impact on the “editorial direction”76% reporters see blogs as helpful in giving

them story ideas, story angles and insight into the tone of an issue


SM & CGM UTIČU I NA UREDNIKE I NOVINARE http://tinyurl.com/33h2hp

http://tinyurl.com/33h2hp


INTERNET FAST FACTS 1,5 MILIJARDI INTERNET KORISNIKA (75% KORISTI NEKU OD DRUŠTVENIH

MREŽA) 31 MILIJARDA GOOGLE PRETRAGA

MESEČNO 330 MILIONA YOUTUBE PREGLEDA

MESEČNO 235 MILIONA FACEBOOK PROFILA 253 MILIONA MY SPACE NALOGA 133 MILIONA BLOGOVA

INTERNET REGIONALNO


Yugosfera - oko 8,5 mil internet korisnika


DELL SUCKS, DELL LIES!!! – JEFF JARVISwww.buzzmachine.com

http://bit.ly/2gaDGq

http://www.buzzmachine.com/

DELL Weekly


After 2 years... Dell learned – Direct2Dell blog


“They reached out to bloggers; they blogged; they found ways to listen to and follow the advice of their customers. They joined the conversation. That’s all we asked.” J. Jarvis

We Can Learn From "Dell Hell." Dell Did!

Customers are in control. Work with them and learn from them.

Real conversations are two-way. Think before you talk, but always be yourself. Be aware that any conversation can become global

at any time. Size doesn't matter—relevance does. Just as one

journalist can trigger a newscycle, one blogger can do the same.

Don't be afraid to apologize. One customer is part of many communities.


How are you organized – PR vs. social media?

How do you handle negative comments?

What is the process for setting up a blog or community with franchisees?

…and about 50 morewww.draganadjermanovic.com

“...brands-only community that helps large organizations build successful social media programs”

http://bit.ly/40AUzd

“MARKETS ARE CONVERSATION”


http://bit.ly/3m7zHC

COMTRADEGROUP.COM/blog


COMING.RS/blog


PREVENCIJA

1. ZNAČAJ INTERNETA2. UTICAJ SOCIAL & CONSUMER

GENERATED MEDIA3. MONITORING4. ANALIZA

5. PROACTIVNA ULOGA



MONITORING – BUDI TU!

MONITORING - RSS



ANALIZA

NA KOJIM MESTIMA SE POJAVLJUJETE

KOLIKO SU TA MESTA UTICAJNA (alexa.com, google trends, technorati.com, search status...)

U KOM KONTEKSTUKAKVO JE OKRUŽENJE KAKVE SU REAKCIJE


PRIVATNO EGO-SEARCH

GOOGLE YOURSELF

PEOPLE SEARCH ENGINES

DO YOUR OWN BACKGROUND CHECK

WE ARE OUR OWN WORST ENEMY!

PRIVATNOLIČNI BLOG MICRO-BLOGGING SOCIJALNE MREŽE KOMENTARISANJE NA FORUMIMA I

BLOGOVIMA DOMEN SA SVOJIM IMENOM GOOGLE PROFIL


RAZMISLITE (NAJMANJE) DVA PUTA PRE NEGO ŠTO MA ŠTA

LIČNO PUBLIKUJETE NA WEBU!


DRAGANA ĐERMANOVIĆ+381659300DDj

@[email protected]


mailto:[email protected]

http://www.draganadjermanovic.com/

Business

Dragana Đermanović - ALERT - online reputacija