1. Dragging government into the twenty-first century Matt Lanehttp://blog.e.govt.nz/ 18 August 2009

2.

Late 2007:

inform policy on blogging, social media [etc.] (as a response to demand)

foster innovation

develop participation and engagement tools

Original arguments for a blog 3. Compelling argument for a blog

Meet New Zealanders

changing expectations

(Establish real conversations

with the outside world, about our work,

that dont go through corporate communications)

4. A blog

=Easily updated CMS, with authorship, and comments

5. Guiding thinking

Jason Ryans Principles for Public Sector Social Media (2007)

http://psnetwork.org.nz/blog/2007/02/19/principles-public-sector-socialmedia/ ( http://tr.im/ve30 )

6. Principles for Public SectorSocial Media (2007)

Sovereignty

Access

...10

=hosted solution, on .govt.nz =Web Standards compliant =Policies, policies, policies ? 7. Arguments for WordPress

The right price

Easy as (+ in-house familiarity)

Large support network

Extensible

Easy to fiddle with .css

RSS, permalinks, trackbacks etc.

8. Hard stuff (non-Wordpress)

Staff Contribution Guidelines( http://tr.im/vXau )

Terms of Use ( http://tr.im/vXbg )

• Copyright and licensing

• Acceptable use

• Moderation

Getting staff to contribute

9. 10. 17 months on

87 posts

19 contributors

254 comments/trackbacks

11. 17 months on

Given our advice credibility Guidance on monitoring, and interacting on, social media:(http://tr.im/vnUI)

Enabled us to converse

Attracted employees

Gave us greater control over external messages

12. 17 months on

Struggling to institutionalise:(I should blog about this) (still blog.e.govt.nzvsblog.ssc.govt.nz)

Struggling to participate on other blogs

13. Other governmentWordPress blogs

ALAC Blog http://blog.alcohol.org.nz/

Christchurch City Libraries blog http://cclblog.wordpress.com/

Lively blog (MCH)http://www.nzlive.com/blog/

Lunchbox blog (MoE) http://www.lunchbox.org.nz/

Research e-Labs blog (SSC) http://research.elabs.govt.nz/

Te Papa's blog (Te Papa)http://blog.tepapa.govt.nz/

Signposts blog (MCH) http://blog.teara.govt.nz/

Wellington City Libraries blog http://www.wcl.govt.nz/blog/

14. Dragging government into the twenty-first century Matt Lanehttp://blog.e.govt.nz/ 18 August 2009