Dreamates Business Item Proposal

Subject : Platform for Your Dreams - Dreamates

2015 Asain Students’ Venture Forum

Business Items Proposal

Apri.3 ,2015Team A from Taiwan

P.1

We dream, we pursue, we find each other

Executive Summary......................P.2

Intelligence...................................P.3

Products and Services..................P.7

Business Model............................P.11

Marketing Plan............................P.12

Organizational Structure............P.15

Financial Plan..............................P.17

Conclusion..................................P.23

Appedix.......................................P.24

1.

2.

6.

3.

7.

4.

8.

5.

9.

Contents

P.2


Executive Summary1-1. Name：Dreamates"Dreamates" means people with dreams can become mates to fulfill their dreams together.

1-2. Our MissionTo provide a platform which not only help people with dreams to find their partners and realize their dreams but also help those who are lost to cultivate their dreams.

1-3. Our Concept

1.

P.3


Intelligence2-1. Environmental Intelligence1. More and more people spend much time on social-networking sites every day.2. According to the report, 54% of motivation why people use social-networking sites is concerning about what other people are doing.3. Young people are easy to be influenced by peer.

2-2. Customer InsightThe younger generation, always talk about dreams, but never take them into action. After the discussion, our conclusion is that the main reason may be that people are hard to find partners to realize dreams together. Then, we interviewed 18-30 year-old people to ensure whether they feel this difficulty or notI. Interview objectWe interviewed 30 people who are between 18 to 30 years old.Theinterviewees are sexual apportioned-equally, consisting of those who are willing to participate in activities (such as community, lectures, the Student Association, etc.) of the object, as well as those who are not willing to do so.II. Interviews summarized1. It is great to connect people with the same dreams. We can eat dinner and go out with friends, but may not have common goals with them. We give up dreams because on one accompanies us. In addition, people who have the same ideas are more likely to encourage us to fulfill dreams together.2. Many social network sites and forums have the function to invite people to do things together. It would be great if the platform can integrate this function to accomplish something meaningful.3. In fact, why we participate in different kinds of activities is to meet people who want to do the same things with us.4. When I see my friends have their own dreams, sometimes I do not know what to do. If I can get more aware of what other people are doing, maybe I can be inspired and think about my dreams.

2.

P.4


2-3. Competition Intelligence

Website Name Function Charge methods

Give and take

Dream col-laboration platform

1. A “Resource matching platform” to let people who have resources and people who need resources find each other, and then create the greatest economic or public value

2. Hold the activities to gather peo-ple who have resources and peo-ple who need resources.

3. Recommend interesting projects and scoring mechanism.

4. Classifications for business coop-eration projects

NO

104+ Dream Cradle

1. Assist in collecting resources pub-licly.

2. When a proposal passes the re-view, the official will contact the proposer.

3. If the resources needed for the proposal are collected successful-ly and the official is informed, the proposer can put his/her finished products to the “hot market” for sale; he/she can also apply for “104 Angel Fund” to seek venture capital to maximize the scale of the proposal.

4. Dream Referendum - proposers can collect comments on the mar-ket in advance

5. 104 is the archangel and it coop-erates with other relevant compa-nies.

6. Write dream digest and share the process of how the dream is real-ized.

7. Expose information and how to cooperate in activities in the mar-keting campaign.

Dream Platform : Service charges and commission.

Formula :The total amount raised x (service fee of 5% + administra-tion fee for cash flow management 3.2% to 3.9%) = the amount of fees

Hot market : On-shelf fees and commissions.Formula :

The total amount raised x (On-shelf fees 10% + admin-istration fee for cash flow management fee of 3.2% to 3.9%) = the amount of fees

P.5


Website Name Function Charge methods

iDream

1. Provide opportunities for young people to devote themselves to the land and embrace the world and expect young people to take projects like NGO volunteers abroad , internships, funding plans and studying abroad.

2. Provide scholarships from 36 countries, 19,000 local/foreign vol-unteer opportunities, 5000 intern-ships abroad, 568 sponsorship opportunities

NO

Backer Founder

1. Invite professionals in different ar-eas to give crowdfunding projects supports and reminders in the beginning/mid-term/ending opera-tion.

2. Provide services of consultation, space, marketing packaging, web-site design, content design, proj-ect execution, and follow-up.

3. Plan or execute long-term/large projects.

Consultation fees

P.6


2-4. Findinds from intelligence

P.7


Products and Services3-1. PlatformOur platform is named Dreamates. The purpose of our platform is to help people with a dream but lacking in partners to fulfill their dreams. We inspire those people who haven’t find what to do in their lives by sharing and leading examples, too.

Step.1 Home pageOn the home page of our platform, visitors can see the button “I have a dream.”

3.

Step.2 Share Dreams on the platformWhen they click the button, they can write fifty words or less to tell people what’s their dream.

P.8


Step.3 Choose the categoriesPulling down the page, there are dream categories which are sport, art, music, startup, travel and charity.

For example, choosing a sport category, they will see related dreams shared by others.

P.9


Step.4 Join the program and make the dreams come trueIf they are attracted, they can press to join the the dream or to support this dream, so more people can see this dream. Then, the dream originator will realize his dream as quickly as possible.

The Dreamates platformhttp://wing0172000.wix.com/dreamplatform

P.10


3-2. Customers' Experience Process

Dreamates’ target customers are divided into two categories; one is people between sixteenth and thirty and the other is people who are not aware of what to do. When the users visit our platform, they can register an account for free. Then, they can click “share your dream” button to share their dreams. For those people who are not aware what to do, they can look other people’s dreams to think about what they want to realize. We will choose the popular topics to customize workshops for user regularly. Users can pay the registration fee to participate the workshop and meet people who have same dream to realize. Most important of all, communications and interactions between people in the workshop enables them to become partners who realize dreams together. Furthermore we also invite dreamers to share their successful experiences. We then publish E-books (dream digest) about their experiences.

We

dre

am, w

e pu

rsue

, we

find

eac

h ot

her

Busin

ess

Mod

el

4.

P.11

We

dre

am, w

e pu

rsue

, we

find

eac

h ot

her

Mar

ketin

g Pl

an5-

1. M

arke

ting

7Ps

( at t

he fi

rst y

ear )

5.

P.12

Prod

uct

Pric

ePr

omot

ion

Plac

ePe

ople

Phys

ical

Ev

iden

cePr

oces

s

Web

site

Free

1. W

ebsi

te2.

Intro

duct

ion

vide

o

1. S

ocia

l med

ia

2. G

oogl

e A

ds

3. F

aceb

ook

Ads

No

No

1. B

eing

attr

acte

d2.

Vis

iting

our

web

site

3.

Sig

n up

Dre

amin

g vi

deo

Free

Use

rs s

hare

th

eir v

ideo

s an

d ta

g “D

rea-

mat

es” o

n fa

cebo

ok

Use

rs’ s

ocia

l me-

dia

acco

unt

No

No

1. B

eing

attr

acte

d by

frien

d’s

drea

min

g vi

deo

2. V

isiti

ng o

ur w

ebsi

te

3. S

ign

up

1. S

harin

gev

ents

2. W

orks

hop

3. S

choo

l spe

akin

g

Reg

istra

tion

fee

1. In

vitin

g su

cces

sful

pe

ople

2. F

lash

mob

ac

tivity

1. W

ebsi

te2.

Vid

eos

3. F

aceb

ook

page

4. In

stag

ram

pag

e5.

Pos

ters

6. F

lash

mob

on

stre

et

Stu

ff1.

Pos

ters

2.Fl

ashm

ob

1. B

eing

attr

acte

d by

in

form

atio

n2.

Atte

ndin

g th

e ac

tivity

3. In

vitin

g th

eir f

riend

sto

go

on o

ur w

ebsi

te

1. D

ream

ers’

com

petit

ion

p

rogr

am2.

Vul

nera

ble

grou

ps’

drea

min

g pr

ogra

m

Reg

istra

tion

fee

Priz

e

1. W

ebsi

te2.

Goo

gle+

3. F

aceb

ook

page

4. In

stag

ram

pag

e5.

You

tube

pag

e6.

Pos

ters

Stu

ff1.

Pos

ters

1. B

eing

attr

acte

d by

in

form

atio

n2.

Atte

ntio

n to

the

activ

ities

3. In

vitin

g th

eir f

riend

sto

go

on o

ur w

ebsi

te

P.13


5-2. Marketing Programs ( at the first year )I. Phase1 (The first 3 months)

Purpose 1. To increase the numbers of members 2. To collect users’ data 3. To raise reputation

Target Audience Internet users (Facebook users, Instagram users, You Tube users)

Action

1. To share introduction videos and dreaming videos 2. To found the Google+ account, Facebook page,

Instagram official account and YouTube official chan-nel

3. To buy ads on Google search, YouTube and Face- book.

Distribution Website, Mobile devices

Goal

1. 5,000 members 2. 300,000 views on website 3. 10,000 views on YouTube 4. 50,000 likes on Facebook page 5. 5,000 Instagram followers

II. Phase2 (5000 members or the sixth month)

Purpose To increase members’ using frequency and numbers of members

Action To hold sharing events, workshop, school speaking, flashmob activity

Distribution Website, Facebook page

Purpose 1. 5,000 up active members (10,000 members) 2. sharing events, workshop, school speaking, each activity has 50up people

Cost Speakers’ pay, rent of places, snack, beverageRevenue Registration fee

P.14


III. Phase3 (The eighth month)Purpose To increase members’ using frequency

Action 1. Dreamers’ competition program 2. Vulnerable groups’ dreaming program

Goal To make profitRevenue Registration fee, sponsorship

Cost Prize, cost of holding activities

P.15


Organizational Structure6-1. Short-term

6.

6-2. Mid-term

P.16


6-3. Long-term

P.17


Financial Plan7-1. Fund SourceTaipei Youth Entrepreneurship Financing Loan

Amount NT$3,000,000 (US$10,000)Interest Paid by government

Surety commission 0.5%Period 7 years (average payment per month)

Usage Restriction Machine, Equipment, Plant, etc.

7-2. Allocation of fundsR&D NT$140,800

Marketing NT$270,000Customer Service NT$72,000

Administration NT$102,000Others NT$12,000

7.

Allocation

We

dre

am, w

e pu

rsue

, we

find

eac

h ot

her

7-3.

Ann

ual e

xpen

ditu

res

Unit:

NTD

Ann

ual e

xpen

ditu

res

12

34

56

78

910

1112

R&D

Web

site

Set

up a

nd

Maint

ain$4

0,800

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Per

sonn

elE

xpen

ses

(Infor

matio

n Man

ager

)$5

,000

$5,00

0 $5

,000

$5,00

0 $5

,000

$5,00

0 $5

,000

$5,00

0 $5

,000

$5,00

0 $5

,000

$5,00

0

Deriv

ative

Pro

jects

$0

$0

$0

$0

$0

$0

$20,0

00

$0

$0

$0

$0

$20,0

00

Mar

ketin

g

Pers

onne

l Ex

pens

es

(Sale

s per

son)

$5,00

0 $5

,000

$5,00

0 $5

,000

$5,00

0 $5

,000

$5,00

0 $5

,000

$5,00

0 $5

,000

$5,00

0 $5

,000

Adve

rtisem

ent E

xpen

se$1

0,000

$1

0,000

$0

$0

$0

$5

,000

$0

$5,00

0 $0

$0

$0

$0

CP

M$1

5,000

$1

5,000

$1

5,000

$1

5,000

$1

5,000

$1

5,000

$1

5,000

$1

5,000

$1

5,000

$1

5,000

$1

5,000

$1

5,000

Cus

tom

er

Serv

ice

Pers

onne

l Ex

pens

es

(Cus

tom

er S

ervi

ce

Mana

ger)

$5,00

0 $5

,000

$5,00

0 $5

,000

$5,00

0 $5

,000

$5,00

0 $5

,000

$5,00

0 $5

,000

$5,00

0 $5

,000

Phon

e Exp

ense

$1,00

0 $1

,000

$1,00

0 $1

,000

$1,00

0 $1

,000

$1,00

0 $1

,000

$1,00

0 $1

,000

$1,00

0 $1

,000

Adm

inist

ratio

n

Print

Exp

ense

$2,00

0 $2

,000

$2,00

0 $2

,000

$2,00

0 $2

,000

$2,00

0 $2

,000

$2,00

0 $2

,000

$2,00

0 $2

,000

Rent

Expe

nse

$5,00

0 $5

,000

$5,00

0 $5

,000

$5,00

0 $5

,000

$5,00

0 $5

,000

$5,00

0 $5

,000

$5,00

0 $5

,000

Phon

e Exp

ense

$1,50

0 $1

,500

$1,50

0 $1

,500

$1,50

0 $1

,500

$1,50

0 $1

,500

$1,50

0 $1

,500

$1,50

0 $1

,500

Oth

ers

other

s$1

,000

$1,00

0 $1

,000

$1,00

0 $1

,000

$1,00

0 $1

,000

$1,00

0 $1

,000

$1,00

0 $1

,000

$1,00

0

P.18

P.19


7-4. Income statement (2015 to 2017)

DreammatesIncome Statement

For the year ended Dec. 31, 2015Unit : NTD

Revenue Advertisement Revenue $200,000 Registration Fee $250,000 Commission Revenue $250,000

Total Revenue $700,000

Expense

R&D

Website Design and Maintainance Expenses $40,800

PersonnelExpenses $60,000 Research and Development Expense $40,000

$140,800

Marketing

Personnel Expenses $60,000 Advertisement Expense $30,000 CPM $180,000

$270,000

Customer ServicePersonnel Expenses $60,000 Phone Expense $12,000

$72,000

Administration

Print Expense $24,000 Rent Expense $60,000 Phone Expense $18,000

$102,000

OthersOthers Expense $12,000

$12,000 Total Expense $596,800

Net Income $103,200

P.20



For the year ended Dec. 31, 2016Unit : NTD


Total Revenue $900,000

Expense

R&D

W e b s i t e D e s i g n a n d Maintainance Expenses $20,800

PersonnelExpenses $60,000 Research and Development Expense $40,000

$120,800

Marketing


$270,000


$72,000

Administration


$102,000



Net Income $285,200

P.21



For the year ended Dec. 31, 2017Unit: NTD


Total Revenue $1,035,000

Expense

R&D

W e b s i t e D e s i g n a n d Maintainance Expenses $20,800

Personnel Expenses $60,000 Research and Development Expense $40,000

$120,800

Marketing


$270,000


$72,000

Administration


$102,000



Net Income $390,200

We

dre

am, w

e pu

rsue

, we

find

eac

h ot

her

7-5.

Sta

tem

ent o

f fina

ncia

l pos

ition

Unit:

NTD

Dre

amm

ates

Stat

emen

t of F

inan

cial

Pos

ition

31-D

ec-1

7 A

sset

Liab

ility

Cur

rent

Asse

tCa

sh an

d Cas

h Equ

ivalen

ts$2

,492,8

86

Liab

ility

Cur

rent

Liabil

ityNo

tesPa

yable

0Ac

coun

t Rec

eivab

le0

Acco

unts

Paya

ble$1

,714,2

86Pr

epaid

Exp

ense

0 Lo

ng-te

rm Li

abilit

yLo

ng-te

rm N

otes p

ayab

le0

Long

-term

Acc

ounts

paya

ble

Equ

ity

Net In

come

$390

,200

Retai

ned E

arnin

gs$3

88,40

0 To

tal A

sset

$2,49

2,886

Total

Liab

ility a

nd E

quity

$2,49

2,886

P.22

P.23


Conclusion8.

P.24


9. Appedix9-1. Reports about environmental intelligenceI. Social Network MediaInsightXplorer recently release August 2014 Media Metrix Internet Traffic Report and said that there are 1,353 ten thousand Internet users over the age of 6 in Taiwan. Average Minutes spent on the Internet by Per Visitor is 2,010, Average Pages read by Per Visitor is 3,299. We has collated nearly three-year data shown in the Table One :

Table 1 : In recent three years Internet usage trendsMedia 2012/6 2013/6 2014/8

Total Unique Visitors 11,901 11,741 13,534

Total Minutes 17,258 18,711 27,210Total Pages Viewed 29,329 31,273 44,656

Average Minutes per Visitor 1,450.1 1,593.6 2,010

Average Pages per Visitor 2,464.3 2,663.5 3,299

Source : comScore Media Metrix

Moreover, based on InsightXplorer’s survey, about one-third of smart phones users browse social network websites via cellular data. Thus, people are more and more addicted to social network websites.

P.25


II. Peer influenceThe virtual communities dominated by Facebook becomes popular social interaction software in recent years. They are widely favored by people because their simple interface allows users to communicate with each other much more easily and reduces the transaction costs to find the partners with same ideas, enhancing social contact efficiency.Powell (2009) indicates that website users continue to convey benefits to their relatives and friends. Users’ positive feedback also expand the size of the website and the number of members of the platform continuously.Because social networking sites mainly focuses on the interaction and communication between users, Lin and Lu (2011) noted that external effects increase peer membership in the study of social networking sites. They perceived website members and complementarity is an important factor in the motivation to use social networking sites.According to the TechOrange News, the main motivation for Facebook users to use it is following someone or something they care about. In addition, Shots founder John Shahidi said: "Selfie function on the Shots is actually a link to self and community."


http://wing0172000.wix.com/dreamplatform