Social media for PR & comms

Why we have to take social media seriously and how to choose your channels

Drew Benvie, Battenhall

@drewb

@battenhall @drewb @battenhall @drewb

@drewb @battenhall

INTRODUCTION

Origins of social media for communications

@drewb @battenhall

APPLYING SOCIAL MEDIA

•  Manage the media & influencers

•  Build brand and sales

•  Create advocates

•  Profile-building

•  Reputation management

•  Crisis communications

•  Executive coaching Source: Battenhall September 2015!

The world’s leading brands

@drewb @battenhall

TWITTER AND THE FTSE100

We started tracking the FTSE 100 in April 2013

18 months of data and our second annual report – battenhall.net/ftse100

@drewb @battenhall

KEY STATS •  Companies have improved their use of Twitter for corporate

communications, customer service, consumer activation and recruitment across the board

•  More verified Twitter accounts, higher following, and fewer inactive and unclaimed brands

•  However, 63% of companies are between awful and average

•  Top performers: Burberry, ITV, Marks & Spencer and Sainsbury’s

•  Worst performers: GlencoreXstrata, Prudential, BHP Billiton and CRH

@drewb @battenhall

KEY STATS

Picking your social media

@drewb @battenhall

THE NEW INFLUENCERS

@drewb @battenhall

SOCIAL MEDIA INFLUENCERS •  The role of social media influencers in

audience & stakeholder engagement

•  Influencers now have as large and influential audience as the media or as you and your brand

•  Building and protecting reputations is all about social influencer engagement

@drewb @battenhall

ANTI-SOCIAL IS THE NEW SOCIAL MEDIA

@drewb @battenhall

MESSAGING APPS GLOBALLY

What to do now?

@drewb @battenhall

GETTING FIT FOR SOCIAL MEDIA Applying social media to PR & communications: what you should do next:

1.  Audit your audience

2.  New rules of engagement

3.  Track conversations on social

4.  Experiment in messaging and mobile

5.  Innovate 1:9:90

@drewb @battenhall

INNOVATIONS VS MAINSTREAM “teen social media use dictates future trends across all demographics”

Piper Jaffray, state of the internet report

Thank you

@battenhall @drewb @battenhall @drewb