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Joe Haddock's slide presentation from ASBPE's Sept. 24, 2009, webinar tells how best to use search engine optimization to drive traffic to your web site.
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Drive Website Traffic, Drive Website Traffic, Boost ReadershipBoost Readership
Search is not going awaySearch is not going away
Today's Agenda
• SEO for Editors• Page Titles / Article Headlines• Tools (Google lets us search the searches!)• Keyword Strategy
Components of Google’s Ranking Algorithm
• HTML Head Tags– Title – Meta Description – Meta Keywords – Meta Robots – Rel="Canonical"– Other Meta Tags
• URL– Length – Keyword Location – Subdomains vs. Pages – Word Separators
• Body Tags– Number of Keyword Repetitions – Keyword Density – Keyword Usage Variations – H1 Headline– H2/H3/H4/Hx– Alt Attribute– Image Filename– Bold/Strong
• Body Tags (cont.)– Number of Keyword Repetitions – Keyword Density – Keyword Usage Variations – H1 Headline– H2/H3/H4/Hx– Alt Attribute– Image Filename– Bold/Strong– Italtic/Emphasized– Internal Link Anchors– HTML Comments
• Internal Links & Location in Site Architecture– Click-Depth– Number/Percentage of Internal Links– Links in Content vs. Permanent Navigation– Link Location in Sidebars & Footers
• Page Architecture– Keyword Location– Content Structure
80%
YOU CAN ACHIVE 80% OF THE SEO VALUE POSSIBLE
IN THE ON-PAGE EQUATION
Title TagsThe most important of on page keyword elements, the page title should
preferably employ the keyword term/phrase as the first word(s). In correlation data studies, the following graph emerged:
www.smh.com.auwww.news.com.au
Steve Irwin DeadCrocodile Man Reported Dead
steve irwinSteve Irwin
steve irwin deathsteve erwin
steve irwin death videosteve irwin dead
terri irwinsteve irwin video
bindi irwinSTEVE IRWIN
steve irwin’s death
Tools and Resources
Tools & ResourcesGoogle AdWords: Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal
Free Keyword Suggestions Tool from Wordtrackerhttp://freekeywords.wordtracker.com
Google Analyticshttp://www.google.com/analytics
Google Searchhttp://www.google.com
Keyword Strategy