1

1

Driving Growth in the Creative Economy

Frank BoydDirectorCreative Industries Knowledge Transfer Network@frnboy

The Technology Strategy Board@innovateuk

#creativeindustries

2 The Technology Strategy Board

03

@innovateuk: “the uk’s innovation agency”

#creativeindustries

04

@innovateuk: investment priorities

05

Creative Industries KTN

06

5.3% of UK GVA

Worth > £36 billion

1.4 m employed

5th largest media market in the world

Advertising industry worth £16bn a year

£100m Design Services exported

creative industries in the uk

definitions2.5 m employed

9.7% GVA

business models (incl copyright)

access to finance

fusion

role of academia:skills

research

Creative Industries Strategy 2013 - 2016

8 driving innovation through partnership

9

Technology

Storytelling

Skills

an integrated approach

convergence

10 key theme

11

convergence: in production

12

convergence: in consumption

13

transaction

key theme

14 Emerging transaction services

Source: Mary Meeker, 2013

data

15 key theme

Data16

Source: Mary Meeker, 2013

17

The Data Context

crosscutting themes: ‘cross-innovation’18

crosscutting themes: design19

20

Design SIG: P4I project

crosscutting themes: knowledge sharing21

crosscutting themes: sustainability22

investment programme 2013/1423

• Cross-platform production in digital media: £15m• Innovation in digital media production tools and

systems

• Frictionless commerce: £2.5m• Creation of “frictionless” digital transactional

environments

• Hyperlocal Media Demonstrators: £2.5m • Development of content services at local level

• Greater Manchester Creative & Digital Launchpad: £1M • R&D, cluster and business support

Investment programme cont’d24

• Location based Services: £4m• helping businesses engage with customers in 'here and

now' context

• Big Data Exploration: £3.5m • Stimulate new ways to explore big data, metrics and

analytics

• Valuing & Pricing Digital Assets: £2.5m • New ways to value and price in digital transactions

25 for further context