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Driving Mission Impact With Government Communications

Scott Burns CEO and co-Founder April 17, 2013

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GovDelivery: Deep Experience, Substantial Scale

550+ organizations manage their digital communications

30k+ people signing up daily

1B+ messages per quarter

typical growth in base of people reached

99%+ industry-leading deliverability rate

75%

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Build a ship

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"If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” - Antoine de Saint Exupéry

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What are the open seas for your organization?

Increase awareness/success

Change/reduce points of interaction

Promote/change behavior

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How can reaching people matter?

Reach & Convert to

Action

Build audience

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“ The value of an email address to a knowledgeable marketer is $118. ”

-Stan Rapp, former CEO of McCann Relationship Marketing

“ Online revenue per usable email address for a non-profit is $3.36 - $27.56. ” Source: Convio Benchmarking Study

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How can reaching people matter?

Reach & Convert to

Action

Build audience

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Seek to Build Audience Everywhere

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GovDelivery Network Connects Agencies to Broaden Reach

Cross Government Promotion

VHA Partners with 20 other agencies

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GovDelivery Network allows stakeholders to sign up for VHA updates without visiting the VHA website

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VHA – GovDelivery Network Impact

50% Send or receive email on

their phones

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Internal Revenue Service: IRS2Go

Increased reach of over 126,000 subscribers since January 2013

Healthcare.gov

Healthcare.gov: Mobile-Friendly Design

How can reaching people matter?

Reach & Convert to

Action

Build audience

Efficiency

COPE Create Once Publish Everywhere

Source: NPR

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U.S. Citizenship and Immigration Services

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"If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” - Antoine de Saint Exupéry

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Build a ship

Programs Broad

ORGANIZATION USE Mix

EASE

OF

DEP

LOYM

ENT Reach the

Masses Build & engage a

community

Manage inbound requests

Convert Paper to Digital

Intranets

Complex

Easy

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Our Approach to Digital Communication Management

GovDelivery Network Cross-promote for more impact

Emergency Notifications

Analytics & Filtering

Mobile

Automation

Social

Messaging Reach more people

Drive deeper engagement

Enable tight integration

Communicate anytime, anywhere

Measure the impact

Keep the public safe and informed

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Government Communications

Effectiveness – Reach More People Dramatically increase the number of people you reach directly

Efficiency – Automate Complex Communications Streamline communication across email, SMS, social media, mobile and other channels

Engagement – Create Lasting Mission Value Drive users to the online and offline activities that create the most lasting value for the public and your agency

Maximize direct connections with the public through digital communications.

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Additional Resources

White Paper – The Death of the Click-through: http://bit.ly/GD-Engage-Rate

Best Practices – Critical Role of Email: http://bit.ly/GD_BestPracGuide