Source: Changes in PerceptionIs the glass…

half full?

half empty?

American health continues to improve and yet we are “gripped by collective hypochondria.”

Innovative opportunity

-Health-car magazines-Heath food stores-Exercise equipment

Feeding

Fine Dining

Working Class

School

William Benton: Encyclopedia

Middle Class

“When a change in perception takes place, the facts do not change. Their meaning does.”

Timing is imperativefor innovation!

Black