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E-commerce in South Africa is growing rapidly, yet many retail businesses fail to see the shift in user behaviour and thus hesitate to invest in E-commerce. Here we show what happens if you jump onto a trend too late
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E-COMMERCE
Vaimo E-commerce SeminarGallagher Estate, Gauteng
AGENDA 1. 9h00 Registration opens with Coffee – (Eddie)2. 10h00 Introduction – Immo Böhm3. 10h10 eCommerce, Vaimo - Immo Böhm4. 11h00 SEO & eMarketing, GoFish, Peter Fish5. 11h30 Payment Gateways, PayU, Charles Elliman6. 12h00 Legal aspects of e-commerce, Cyberlaw
Consulting, Liesl Briel7. 12h30 Closing and Q&A - Kevin Clarke8. 13h00 After Event9. 14h00 End
DIRECTOR, VAIMO
IMMO BÖHM
Windhoek, Pretoria
Science + Development + Design + InnovationBusiness + Sales + Product + Digital + Web
= Ecommerce!
AGENDA
Whats’ new & happening
Getting started
Threat to Retailers
THREAT TO RETAILERS
…and everyone else in the supply chain!
WHAT’S THAT GOT TO DO WITH E-COMMERCE?
RETAIL UNDER THREAT
• 13 000 Malls closed in USA last year
• Online shopping grows 30% year on year
• Traditional Retail under threat
..BUT WHY?
NEW & HAPPENING
Mobile
MOBILE
• What is it?• Is it important?• What’s the problem?• What must we do?
MOBILE:WHAT IS IT?
• Are you mobile?• Are you desktop?• What’s the difference?
MOBILE:WHAT IS IT?
• Smaller screen• Sometimes a lot, sometimes a little
• Touch• No keyboard• No cursor
MOBILE:IS IT IMPORTANT?
• The PC is dead• We only buy mobile devices
MOBILE:IT DOMINATES ALL…
MOBILE:…EXCEPT THE WEB
WHY?FROM NATIVE TO WEB
WHY?MEAT IN THE WAY
WHY?IT’S NOT THE SAME
WHY?IT’S SLOW
THE WEB ON MOBILE, NOT EXACTLY A PARTY…
APPS SET THE BAR HIGH• Touch• Sharp• Focus• Recognize me• Hardware• Performance
BUT…• We can’t replace
every site with an app
• Connection is slower• Browser is weak
SO WE HAVE TO• Look like an app• Act like an app• Shed weight
HOW?
WE WANT DESKTOP-GRADE• Content• Features• Interface• Readability
BUT…• Screen is smaller• Sometimes portrait,
sometimes landscape
• Different size
SO…• Everything must be
available• Content and layout
must adapt
HOW?
MOBILE:WHAT MUST WE DO?
• Look & act like an app
• Shed weight
• Make everything available
• Adapt content & layout to screen size
MOBILE:RESPONSIVE WEB DESIGN
MOBILE:RESPONSIVE WEB DESIGN
MOBILE:DEMO
• Eton - http://www.etonshirts.com • Björn Borg - http://www.bjornborg.com • P O. P - http://www.polarnopyret.com • Bauhaus - http://www.bauhaus.se • CUM Books - http://www.cumbooks.co.za • Konga - http://www.konga.com
HOW TO START/ADAPT
Find the approach that is relevant for your business
THANK YOU!www.vaimo.co.za
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