E-marketing for e-commerce – numbers inside

Karol Bzik, 31.08.2014

What kind of e-marketing do we do for our clients and partners?

home&you

CPC/CPM Campaigns– running campaign in every sales channel, tests and experiments;

Concept and strategy support – creating and implementing marketing plans; sales tactics;

Analitycal and business support– Google Analytics analysis, analysis for sales generating needs (e.g. surveys in showroom, pricing policy analysis);

+36% of income growth month to month (avg.); +368% of conversion rate for special events; +111% increase of shopping basket for cross selling

events.

3

Generating sales in online store, e-marketing, analysis and strategy

home&you

„After a year since we started home&you online store we can admit that it was a right

decision to make. Success of our projects is also a result of cooperation with Divante. We’ve created the proper concept for our

actions and diverse and non-standard solutions proposed by Divante proved to be right in practice. We’ve succeeded thanks to

synergy of matched tools.”

4

Increased sales in online store, e-marketing, analysis and strategy

Jarosław RucińskiDirector of home&you online store

INTERSPORT

Google AdWords Campaign– sponsored links campaigns, Google Shopping and Google Display Network;

Marketing for CPC/CPM/CPS tools– price comparison sites, offers aggregators, Facebook Ads, affiliative networks;

Analytical and business support– Google Analytics analysis, analysis for sales generating needs (e.g. surveys in showrooms).

5

Increase of sales in online store, e-marketing and analysis

INTERSPORT

„We want to use our leader’s position in traditional trade to become an important online player in the future. We’ve made our decision based on our e-commerce

channel outsourcing, so we wouldn’t have to diffuse over traditional trade, that

generates most of our company’s income.”

6

Increased sales in online store, e-marketing and analysis

Marek BugajskiShop Service Director

INTERSPORT Poland S.A.

Militaria.pl

Google AdWords campaigns with law obscacles– sponsored links campaigns, Google Shopping and Google Display Network;

Marketing experiments and optimizations – searching for alternative marketing channels;

Analytical and business support –Google Analytics analysis, analysis for sales increase (e.g. pricing policy analysis).

7

CPC campaign service with law obstacles

Militaria.pl

„Our branch is not the easiest one and Divante team showed that they can work

in „every conditions”. Professional knowledge and consulting beyond

cooperation standards are definitely Divante advantages. We recomend Divante as a solid and dependable

partner.”

8

CPC campaign service with law obstacles

Marek PrudelMilitaria-shop.pl Project Menager

Caterina

9

Generating online sales, e-marketing and e-mail marketing

CPC/CPM/CPS Campaigns – Google AdWords campaigns, Google Shopping, Google Display Network, affiliative networks,offer aggregators and other marketing channels;

E-mail marketing with marketing automation elements;

Analytical and business suport – Google Analytics, analysis for sales increase (e.g. surveys in showrooms);

+291,55% of income increase thanks to marketing intensification;

751,67% ROI Google Analytics from marketing practices.

Źródło: http://divante.pl/wp-content/uploads/2013/10/Case-Study-Divante-zwie%CC%A8ksza-sprzedaz%CC%87-w-sklepach-marki-Caterina.pdf

Caterina

„Working with Divante helped us to understand our customers behaviour,

which will result in matching offers, functionality, and market releases at

internet channel in the future. I recommend Divante as an effective implementer of online advertising

campaigns with a clear conscience..”

10

Generating online sales, e-marketing and e-mail marketing

Paweł DabrowskiE-Commerce Manager at Caterina

Grupa Edukacyjna

CPC/CPM/CPS Campaigns – Google AdWords campaigns, Google Shopping, Google Display Network, affiliative networks, and other marketing channels;

Planning and implementing of reach campaigns– buying medias according to clients profile;

Analytical and business suport – Google Analytics analysis, analysis for sale needs and on-line range:

3000% ROI of Google AdWords campaign -55% lower cost per click CPC +60% higher conversion ratio compared to organic traffic

11

Sales growth with CPC/CPM/CPS campaigns

Źródło: http://divante.pl/wp-content/uploads/2013/02/Ksiegarnia-Edukacyjna-SEM-Divante.pdf/

Grupa Edukacyjna

„Campaigns run by Divante’s specialists helped us to optimize costs and increase marketing efficiency. We achieved very good sale results together in strategic

time for us.”

12

Sales increase with CPC/CPM/CPS campaigns

Anna Darda-OśkaE-commerce coordinator, Księgarnia

Edukacyjna

Wolters Kluwer

13

Generating online sales, e-marketing and e-mail marketing

CPC/CPM/CPS Campaigns – Google AdWords campaigns, Google Shopping, Google Display Network, affiliative networks, offers aggregators and other marketing channels;

E-mail marketing– sales newsletter; Analytical and business suport –

Google Analytics analysis, analysis for sale needs and on-line range.

DUKA

14

Generating online sales and e-mail marketing

Cycle newsletter mailing and product ot the day mailing – graphics designing and cutting of e-mails;

Eksperiments and A/B tests as a part of e-mail marketing; analytical and conceptual support in e- mail marketing;

Designing and implementing of marketing automation in e-commerce.

Źródło: http://media.divante.pl/pr/275070/divante-z-grupy-oex-rozwija-sklep-internetowy-duka/

Praktiker

15

SEO content marketing

Elaboration and smooth implementation of over 20000 effective product description – increasing conversion and numer of organic visits on a web service;

+120% traffic from Google after choosen keywords;

+300% more sales on products with expanded descriptions.

Źródło: http://media.divante.pl/pr/218553/grupa-divante-rozszerza-wspolprace-z-praktiker/

Praktiker

„There are two essential thinks, which in my opinion are distinguishing Divante, compering to partners I was

working with before. First of all: passion. People I had a pleasure to work with, constantly keep track of not only polish, but also world’s e-commerce market, in search for new tools, trends and good practices. Moreover –

and that’s the other thing I value – they share the knowledge and help companies like Praktiker to develop online sales. However, at the end all actions are taken

from the goal perspective, which is sale and ROI. That’s why for me working with Divante is „win-win” situation.”

They know well that client’s success is a success of their own.”

16

SEO content marketing

Krzysztof WłodarczakE-commerce Manager at Praktiker

SUPER-PHARM

SEM/SEO campaigns in Google Creating and implementing display

campaigns in Google partner network, using advertisment targeted to appropiate sites, remarketing and customers behavioral profile;

+68% increase of traffic with the same budget;

-56% lower cost per click CPC; +520% higher CTR of advertisment.

17

SEO audit and Google AdWords campaigns service

SUPER-PHARM

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SEO audit and Google AdWords campaigns service

„Working with Divante specialists had a big influence for our AdWords Campaigns. In a short period of time we

were able to significantly increase efficiency of marketing actions, what is visible in the optimization of key indicators like time spent on the site, an increase in the number of visits or successive lowering bounce

rates. During our cooperation, Divante specialists showed a strong commitment and innovation in the proposed solutions, which is very important for us.

After a short time we are already seeing very satisfying results of our collaborations, so we look forward to a

spectacular continuation.”

Katarzyna WyszyńskaDigital Manager, SUPER-PHARM

Karol BzikDirector of e-commerce at Divante+48 508 202 589kbzik@divante.pl

www.divante.pl

Divante Sp. z o.o. (LTD), 14 Kosciuszki Street, 50-038 Wroclaw, Poland, tel. +48 71 342 24 06, e-mail: sales@divante.co

www.divante.co