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How customer reviews can increase sales and improve online reputation

Ecommerce Expo - National Tyres & Autocare Case Study

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By Azzam Sheikh on behalf of Trustpilot. Presented at the Ecommerce Expo 2013 in Olympia, London on October 3rd 2013. Azzam is the Digital Manager for National Tyres and Autocare. Although he initially focused on Search Marketing, SEO alone in an evolving marketplace is not sufficient to drive customer retention. He quickly progressed to eCommerce design frameworks and conversion optimisation. As a digital innovator he has created plugins, modules and extensions for Joomla, Wordpress and the Android platform achieving 100,000s of downloads. He has delivered presentations at Wordpress user groups on the request of Mike Little, co-founder for Wordpress and has the likes of Seth Godin as an inspired marketer to seek advice on.

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Page 1: Ecommerce Expo - National Tyres & Autocare Case Study

How customer reviews can increase sales and improve online

reputation

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What  do  our  customers  think?  

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PPC  Bonus  Tip  +1  Annota1ons   Clicks   Impressions   CTR   Avg.  posi1on  

Basic   10,470   75,196   13.92%   2.1  

None   7,370   99,312   7.42%   2.2  

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PPC  Bonus  Tip  

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Let's  meet  at                                                stand                                    for  coffee  or  snacks  and  discuss  further