MYDOUBLELIFE

BLH VENTURE PARTNERS

ASHISH MISTRY | JULY 2013@ashishmistry#EcommerceSchool

BLH VENTURE PARTNERS

THEPOINT

Tell you how we’ve built great business with an engaged audience using a little money and lots of creativity.

OURSTORY

4 year-old sub $5M global e-tailer with 6 employees.Our customer is the hard-core gamer. We’re made in the USA.We live in Atlanta.

Born into industrial design. Raised by e-commerce.

IDEATION

HAILMARYPrototypes and renderings for 11-months.

UNBOXING

WTF?

REVIEWS

Gamers will post product reviews if you send them FREE product... AND they like it.

PROMOS

Gamers have talent.

PR

Spray and pray. BIG agency. In-house.

AFFILIATES

Our channel sales efforts consist of 19 year olds wearing gym shorts and rolexes.

FACEBOOK

Hardcore gamers like cat videos.

YOUTUBE

191,000+ UGC videos

TWITTER

Slow and steady... 114,000+ followers

FREEKNATION

If you can’t beat them, start your own Country.

NATIONTM

TAKEAWAYS

You don’t have to have F500 resources to do all this.

Test quickly and often.

Be authentic.

QUESTIONS?

ashish@kontrolfreek.com

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