ECR – Austria Working Group 

Social SustainabilitySocial Sustainability

The pillars of sustainabilityThe pillars of sustainability

The pillars of sustainability

ECR‐Working GroupsSocial Sustainability Ecological

SustainabilitySustainableTransport

Sustainable Packaging

Start 2009 Start 2007 Start 2009 Start 2009

Fi t S i l M k t iFirst Social Market in Austria

Founded 9 9 1999 inFounded 9.9.1999 in Linz

D fi itiDefinition:

Social markets are facilities offering every day

requirements at a very reasonable price to 

persons with low incomepersons with low income

Targets:• Help people, who really need it

• Don’t waste it, use it!

e.g. product with wrong packaging

• Integration instead of social exclusion

Q lifi ti d i t ti j b k tQualification and integration on job market

Principles:

• Unsalable products are allocated to people, who really need it

e.g. Easter bunnies after Eastern, wrong freshness date, wrong packaging, left over of promotion packs etc.

( f )• soled at a low price (10‐30% of normal sale price)

… products are not charity. Customers feel like real shoppers ‐

t l lat eye level

• SOMA doesn’t buy products from manufacturer/ retailers• SOMA doesn t buy products from manufacturer/ retailers

Soled are only product, which were given free 

• No alcohol, no cigarettes in the assoetrement

Shopping at SOMAShopping at SOMASOMA shopping cardSOMA shopping card

Requirements:h tphoto

registration card in Austriaid i didentity cardincome limit per month

SOMA-card allows:max. 3 shopping a week max. € 8 per purchase

SOMA Sh i C dSOMA Shopping Card

SOMA Shopping CardSOMA Shopping Card

SOMA Austria & partners ‐ locationsSOMA Austria & partners  locations30 shops in Austria

Sponsors:

Social actions:Social actions:

• are also profitable for companies p p

• increase the image of a company

• increase the loyality of personnel to the

organisationorganisation

Target of the ECR working group Social Sustainability

Optimisation of the possibilities for manufacturers andOptimisation of the possibilities for manufacturers and 

retailers to allocate non marketable goods faster and in an 

organised way to distribute it under certain rules to persons 

with low income instead of disposal.

Main topics

• Potential analysis for social markets in Austria• Potential analysis for social markets in Austria

• Analyse 2 studies of University of Economics Vienna

• Analyse different reasons for donate / not donate• Analyse different reasons for donate / not donate

• Optimisation of the logistic supply chain:  

f l kmanufacturer – social market

• Optimisation of the logistic supply chain:

retailer store – social market

• Cost analysis

Participants / Target‐GroupParticipants / Target Group

R t il M f t d L i ti S i P id• Retailer, Manufacturer and Logistic Service Provider

• Charitable organisations and Social markets

• Academic Partnership

Social Sustainability working programmDefinition: social markets

Personal / staffOther organisations e.g. TAFEL, CARITAS

Applicable prod cts

Cooperation retailerPartnerships

seal ofli

Applicable products

Assortment (brand – private label )Overall appreciation 

Advantage for supplier

quality (brand  private label )pp&  added value

Internal  PR

Law / liabilityPublicationSponsoring listImage

Potential analysis‐Supplierc stomer

Logisticscentral warehouse –social market / 

Impact:Waste management

‐ customerStore – social market

Working together 

with social markets is 

CORPORATE SOCIAL RESPONSIBILITYCORPORATE SOCIAL RESPONSIBILITY