Title: Conflicts between Wale’s Economic, Social and Environmental Aspirations?

Presenter: Frank O’Connor

Conference: Making Business Sense of Sustainable Development

Date: 12th June

Venue: Park (thistle) Hotel, Cardiff

Organisers: IWA, Business Sense (supported by IOD, Cynnal Cymru)

Ecodesign Centre Wales

established in September 2006, core funding from Welsh Assembly Government

our rolebuild capacity and capabilities so that effective ecodesign can happen in Wales

please visit our website for further information

www.edcw.org

ecodesign is concerned with reducing

environmental &social impactsof a product or service through better design

80%of environmentalimpactsof a product or service can be locked-in at the design stage

ecodesign requires life cycle thinking

take make wastebuy/use

re-usere--manufacturerecycle

most designers are concerned with these stages

WHY ARE THERE CONFLICTS?

reason no.1sustainable development needs to be over-arching, not an add-on.

50million tonnesof e-waste is produced annually. Much of this waste is dumped in countries such as China and Africa

source: RSA

reason no.2we live in a global economy.

"Sonicare Elite 7000“produced at 11 locations and in five time zones, comprised of 38 components, parts supplied by Japan, France, China and Malaysia, materials and production in Austria, Sweden, assembly in Philippines and United States, when fully assembled and packaged in Seattle the components have travelled a full 27,880 kilometres, two thirds of the Earth's circumference.

source: SPIEGEL Magazine

reason no.3over-consumption is not on the agenda.

60,000tonnesof Christmas decorations were imported into the UK from China in 2006

reason no.4ecodesign is good design which is good business practice.

98% of products are thrown away within 6 months

source: Chris Jordan and CKS recycling

the amount of raw material are required to manufacture the average desktop PC and monitor

1.8tonnes

Image www.castlereagh.gov.uk

£32Landfill tax in the UK has risen from £7.00 per tonne in 1996 to £32.00 in 2008

The only businesses around in 20 years time will begreen and sustainable businesses

Richard Branson, Virgin, 2008

“ “

we see opportunity

thank you

www.edcw.orgfrank@edcw.org