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EFEA Forum in St. Petersburg (Russia). It's the second time when GCB took part in EFEA. Anna Gorska, GOT/GCB CEO talked about Gdansk's experience after EURO 2012 and of course about social media and mobile apps - something GCB likes most! It was a great experience!
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Mega Events: bright future or failed expectations
What is left after big events? Is it worth bidding? How to use the new
infrastructure?
Who I am
Gdansk and new infrastructure built because of EURO 2012
What plans do they have
How GCB can help
Decision was
made
This meant:
New investments
Lots of hard work
New projects
Business plans
• 40 VIP lounges • 1385 business seats
• total length of counter in fan service spots - 277m
• 7 lifts (2 panoramic) • 1900 parking places for cars
and 160 for coaches
First of all we needed
a proper stadium…
240 mln EUR later, we made it!
Beside the new stadium Gdansk was in full growth… Over 1,5 bln Euro worth of projects!
vital road connections - new roads built in order to guarantee safe and quick transfer between all major spots of the city new trams and ecological, air conditioned buses adapted for handicapped peoples needs new airport terminal - service up to 6 mln passengers per year and all UEFA Euro 2012 guests airport new taxiway - raise number of possible flight operations from 12 to 30/ hour
1 FLOOR 3 halls A, B, C of ca.4000 m2 each.
up to 12 000 pax (3 x 4000pax) Multi-purpose, air-conditioned halls
2 FLOOR Conference space: ca. 2200 m2 4 air-conditioned conference rooms room A1 up to 600 pax (can be divided into 3 breakouts) room A2 up to 130 pax room A3 up to 60 pax room A4 up to 340 pax
June 8th…. EURO 2012 starts…
Gdańsk hosts: 3 group matches and 1 quarter-final match
The city is full of emotions!!!
Same time in the press…
July 1st… Spain won the Championship!
Championships ended… and everyone went back home…
Stadium expands into
BUSINESS CONFERENCE
CENTER
PGE ARENA Gdańsk offers the following conference rooms: PGE ATOM Club with a view of the pitch, up to 1000 participants, 1.600 m2 Trophy Room for 250 persons, 290 m2. League Room for 50 persons, 70m2. VIP Boxes for business meetings, up to 30 participants All the conference rooms have air conditioning, modern multimedia system and Wi-Fi.
Tyrolean Traverse
What’s more?
Entertainment
Roller skate track
Other
Lechia Gdansk (football club)
matches
Football Club Museum
T29 pub Sport & Recreation Centre
Karting, bowling, paintball
Investment
TV campaign (BBC, CNN, EUROSPORT etc) 275 000 EUR
Internet campaign 93 750 EUR
Press campaign 122 500EUR
Promotion during shows in Madrid, Dublin, Milan, Berlin, Moscow, Kaliningrad
Press tour for 120 journalists
Promo materials
City decorations 175 000 EUR
Thank You spots dedicated to 6 markets: Italy, Germany, Greece, Spain, Ireland, Croatia
Prepaid Cards for UEFA zones
Concerts, additional events, EURObuses
ROI
60 000 000 views!
Over 160 000 football fans at stadium
350 000 fans in the Fan Zone and 1000 journalists
Many prestigeous awards for the stadium
Press coverage worth over 60 000 000 EUR
Press coverage over 125 000 000 EUR if we consider all preparation (2007-2012)
1000% raise in the number of press publications on Gdansk
Worldwide publications in over 30 languages
2000 Internet short movies
150 000 foreign tourists and 150 000 domestic ones
What message did millions people
around the world receive?
What message did millions people
around the world receive?
Fantastic hospitality! Gdańsk can host big international
events professionally!
What else we have ?
Gdynia Sports & Show Arena
Gdynia Sports & Show Arena
Arena: 1537 m2 Height: 12,5 m - 18,5 m Audience: 4334 seats + 450 arena 246 parking places
ERGO ARENA ERGO ARENA
Plenary room up to 8700 pax
+ Main Arena 4600 Banquet (gala dinners)
for 1660 pax
ERGO ARENA
Statistics Number of meetings in Gdansk & Region in 2011
Area Number of meetings %
Gdańsk 2 525 50% Sopot 1 027 20%
Gdynia 305 6% Region 1 229 24% Total 5 086 100%
PROMO
MATERIALS
ROAD
SHOWS
TRADE SHOWS
How GCB supports meeting planners and venues?
Complimentary promotional materials
Recommendation for PCO / DMC / local suppliers
Site – visits
Flights discounts up to 20% for your clients
Tourist Information Desk at the Venue (meetings above 300 pax)
Welcome desk at the Airport (meetings above 300 pax)
Volunteers for Gdańsk – complimentary help during the event
Tourist Card at special price = discounts
GCBeVENT app for your event in Gdansk
Download app from your market: GCBeVENT Login to check the test conference:
event code: test e-mail address: [email protected] activation code: 0987
FREE OF CHARGE
www.gcbevent.com
www.gcbevent.com
www.gcbevent.com
www.gcbevent.com
Anna Gorska, CEO
Gdansk Convention Bureau Gdansk Tourist Organization
Thank You
www.gdanskconvention.pl www.gcbevent.com
