Embed Size (px)
Citation preview
Online resources.Internet is an incredibly powerful tool that lets you promote, learn and track your
business. Today we’ll learn some basics of how we can use it to move your business forward.
Mini-assignment.
❶ Throughout this lecture, think of at least one question to ask me at the end of this class.
Review.
❶What is the competition?
❷What is the demand?
❸What are the costs?
❹What is the ROI?
What tools can you use to research your decisions?
What is diversification?
Experiments.• Try your ideas on small scale
before going big.
• Learn from those test runs whether it is a good idea.
• Not the same as market research, your own opinion or prediction about what would happen. Experiments are actually you conducting the business on a small scale.
Things you can measure:
• Income.
• Costs.
• Amount of work required.
Collect & synthesize.
• Collect a good sample of feedback (at least 10 people).
• Sort your feedback based on opinions and suggestions.
• Think how it could apply to your business.
Applying feedback.Evaluate each customer complaint, praise or suggesting:
• Is it feasible to make the changes?
• Does it align with your business objectives?
• Learn about your business from the customers’ perspective.
Empathy exercises.
• Create a customer story for your business or product.
• Be your own customer. If you hate your product, your customer probably does too.
Kinds of information.
• Data about the market: competition, demand.
• Operational data: costs, potential revenues, ROI.
• Customer data: feedback, average & ideal customer traits.
Google Sheets.Can I see your graphs that you have been tracking so
far?
Collaboration.• A team of like-minded small
businesses have a potential to change attitudes and even laws.
• Together, small businesses might negotiate better prices from the suppliers.
• When businesses get together they can have a larger buying power to advertise, thus bringing more customers to their sector.
• It’s very common for businesses to partner with governments to mutually benefit each other.
Disruption.• Disruption means finding new ways of
conducting a business.
• This method can “disrupt” or “break” the existing market or industry. The “old” way of doing things is no longer good enough.
• Companies who can achieve this often become very prosperous very quickly.
• Alternatively, those companies benefit or change the marketplace and are often good for the customer.
• Most often “disruption” is referred to in online business but there are examples in the real-world as well.
Environment Market
• Resources. • Security. • Stability. • Customers.
• Diversity. • Monopoly-free.
• Local population well-being.
Environmental and market management.
• Understanding & continuously researching offensive impacts (not always obvious).
• Government laws and initiatives.
• Social attitudes (media, advertising).
• Business prerogatives (collaborations with clear objectives).
• Personal conservation planning.
• Measurement and standard setting.
The list.• Research.
• Diversify.
• Manage feedback.
• Apply empathy.
• Track everything.
• Collaborate.
• Disrupt*.
• Practice market & environment sustainability.
*Depends on your business objectives.
Online resources.One of the driving forces of Western economy: the
Internet.
Everyday people use Internet for:
• Banking, payments, shopping.
• Work. What kind of jobs do you think you can do online? Let’s list at lest 5.
• Games.
• Education.
• Navigation.
• Research.
Your customers —— user Internet to research your business.
If you are in a tourism-related business —— TripAdvisor is one of the most popular tools used by
visitors world-wide.
So I did some research…
…And found those videos for you on how to do business with TripAdvisor. I found them all on YouTube.
How to get listed on TripAdvisor.
How to market your property on TripAdvisor.
How to improve your popularity ranking.
How to get more reviews.
How to earn TripAdvisor awards.
Myths about TripAdvisor.
What does “great service” means to Western travellers?
Although TripAdvisor is the most popular choice, remember there are a lot of other tools that your
customers might be using.
You can learn them all.
Assignment. Use Internet to answer the following questions (and tell me how you did it):
❶How many tourists come every year to Myanmar?
❷What are the top 3 nationalities visiting Myanmar?
❸Which country has the fastest Internet speeds in the world?
❹ Find me a picture of a cat playing with wool.
❺Which university did I study at? “Dmitri Tcherbadji”
Mini-assignment.
❶Your questions, please :)
Thank you!
• Thank you for being such great students :)
• I will have the slides posted on IS Facebook page and on SlideShare.
• If you have any questions, email me [email protected]
I used to have hair :p
