Upload
icebauhaus
View
18
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Ecopia
Ecological Products of Ethiopia (ECOPIA)
„The Pure Joy of Nature“ November Addis Ababa
Content
1. Ecopia 2. Ecopia in Rural Areas3. Ecopia Future
Base of the Pyramid1. Ecopia
Base of the Pyramid1. Ecopia
80 % of the Population
Base of the Pyramid1. Ecopia
Build Bridge
Base of the Pyramid1. Ecopia
Create Value for Top
Structure1. Ecopia
Basic Information
Ecopia is a social company that orchestrates the value chain of organic food production, processing and marketing
1. Ecopia
Basic Information
The headquarter is in Addis Ababa, Ethiopia
1. Ecopia
Basic Information
Processing facilities are in
Chucko and Safa for pineapples,
Chencha for highland fruits,
Bahardar for Guava Assosa for mango.
1. Ecopia
Ecopia Holding Structure1. Ecopia
Ecopia Holding Addis Ababa
Ecopia Chencha•Apple•Plum
Ecopia Chuko
•Pineapple •Amaschok
Ecopia Safa
•Pineapple
Ecopia Assosa
•Mango •Hibiscus
Objective1. Ecopia
Training Establish
IncubationCenter
Collect, investadministrate moneyfor local businesses
Structure of Business Unit1. Ecopia
Ecopia Services invest in equipment, knowledge and
resources transfer from the different sources in their
business units in an early stage (seed investment)
Ecopia Assosa: co-investment in training with World Vision
1. Ecopia
Finances1. Ecopia
Ecopia Products1. Ecopia
Fruits & Vegetables: Apple Ambaschok Mango Zetuene (Guava) Casmer, Papaya, Plum etc.
Products: Jam & Compote Juice, Syrup, Wine, Vinegar Dry fruits for tea & cereals Pickles & Soup
Ecopia Products1. Ecopia
We have developed 42
products, which are sold
in Supermarkets
& Hotels
1. Ecopia
Content
1. Ecopia
2.Ecopia in Rural Ethiopia
3. Ecopia Future activities
Aim of the project
Train 100 Organic Mango Producers
2. Ecopia in rural areas
Results
5 processed products in high quality standards with traceability of organic farmers
Ecopia in rural areas
Traceability Labels indicate:
Traceability Code Expiration date Consumer information Contact
Ecopia in rural areas
Ecopia Lante and Assosa Products
Mango Juice & Syrup
Ecopia in rural areas
Ecopia Assosa Products
Mango Jam & Compote
2. Ecopia Assosa
Ecopia Safa/Chuko Products
Dried Mango for
Tea & Cereals
Ecopia Assosa Products
Mango Wine & Vinegar
Ecopia in rural areas
Ecopia Assosa Products
Hibiscus Wine & Vinegar
Ecopia in rural areas
Content
1. Ecopia 2. Ecopia rural area
3.Ecopia future work in rural areas
Structure Model3. Ecopia Assosa’s
Future
Farming Field School
Lodge
Incubation Center
Incubation Center
Incubation Centre
Ecopia Holding(Services)
Production and selling to Ecopia
Investment centre Services&Support
to create companies
Investment Model: IC
Ecopia: Equipment, Training Staff, Services
INCUBATION CENTER
Ecopia plc.
Production Facility
(equipment)Services (glass, training, quality
control, traceability) & management
Others like shop,Café &
tourisms
Marketing &promotion
World Vision
Cooperative
Primary Cooperatives members
are processing
Ecopia plc
Ecopia Asosa
Issues:- Coop does not pay tax/VAT-- price build-u: 21 birr + 4 birr VAT is 25 birr for jam when Ecopia sells-- direct sales: 5 birr to Ecopia for jam-- World Vision provided land and facility to cooperative-Initial rent was shared by WV and Ecopia
Ecopia plc.
Production Facility
(equipment) Services (glass, training, quality
control, traceability) & management
Others like shop,Café & tourisms
Marketing &promotion
SNV JACA
Cooperative
Primary Cooperativesmembers are
processing
Ecopia plc
Ecopia Lante
Issues:- Coop does not pay tax/VAT Contract for pricing needed Direct sales: x birr to Ecopia for payment services- Investment possibilities of coop limited?
Ecopia plc.
Production Facility
(equipment)Services (glass, training, quality
control, traceability) & management
Others like shop,Café &
tourisms
Marketing &promotion
Others
Cooperative
Primary Cooperatives members are
processing
Ecopia plc
Ecopia Chencha (option 1)
Issues:- Coop does not pay tax/VAT- Contract for pricing needed- Direct sales: x birr to Ecopia for payment services-Investment possibilities limited?
Ecopia plc.
Production Facility
(equipment)Services (glass, training, quality
control, traceability) & management
Others like shop,Café &
tourisms
Marketing &promotion
Others
Cooperative
Primary Cooperativesmembers are
processing
Ecopia plc
Ecopia Chencha (option 2)
Issues:-Coop members are processing and sell to Ecopia- alternative cooperative only supplying (not preferred)-Contract for pricing needed
Ecopia plc.
Production Facility
(equipment)Services (glass, training, quality
control, traceability) & management
Others like shop,Café &
tourisms
Marketing &promotion
Others
Women group member areprocessing
Ecopia plc
Ecopia Dire Dawa
Groups
Issues:-Contracts for pricing needed-Groups need to be strengthened not only technical but also organizational-Groups pay tax? Since plc’s-Limited investments possibilities groups
Processing groups members are
processing
Ecopia plc.
Production Facility
(equipment)Services (glass, training, quality
control) & management
Others like shop,Café &
tourisms
Marketing &promotion
Others
Cooperative
Primary Cooperatives
Ecopia plc
Groups/ individuals / staff
Ecopia Chuko/Safa
raw materials/services
raw materials
Issues:-JV with Ecopia, venture capital, groups, staff and coop (last one doubtful)-- Idea Ecopia 80% or less and rest 20% or more-Groups selected form 100 trained (coherent, locality) with potentially service link with cooperative- Coop does not pay tax/VAT but JV does- MoA and articles of association required- contracts for pricing needed
Ecopia plc.
Production Facility
(equipment)Services (glass, training, quality
control, traceability) & management
Others like shop,Café &
tourisms
Marketing &promotion
OFWE
Association group member areprocessing
Ecopia plc
Ecopia Bale
Groups
Issues:-Contracts for pricing needed-Groups need to be strengthened not only technical but also organizational-Groups pay tax? Since plc’s-Limited investment possibilities associations
OFWE
Investment Model: IC
Ecopia
Corporative: 20 % of
Initial Investment CostsINCUBATION CENTER
Investment Model: IC
Ecopia
Government: LandWorld Vision: Cold Room
other NGOsCorporative
INCUBATION CENTER
Subventions & Co-financing
Ecopia Assosa
Ecopia Chucko
Ecopia Safa
Ecopia Chencha
EcopiaAddis
20 ha: Production facilities
50 ha: Planting
20 ha: Production facility & Lodge
20 ha: Production facility & Lodge
?
20 hectare
Thank you for your attention!
Ecopia is a social company www.ecopia.de that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and marketing. The head quarter is in Addis Ababa, Ethiopia. We have an office in Chocko, Safa, Lante, Chencha, Konso (in the southern Region) Dre Dawa and Assosa.
Introduction
Traceability Labels indicate:
Traceability Code Expiration date Consumer information Contact
Ecopia in rural areas
Track me We are working that our lables to integrate
barcode system where by: Traceability Code Baracod system for tracking system that is integrated in
the mobile phone. (Ecopia is disusing this functionalities with Motorola mobile phone hardware providers)
Ecopia in rural areas
Pay me !!! Ecopia will implement the first quarter of 2012, its
concept of Trace, tack and pay me with the use of Dashne Bank: mobile pay card system.
Ecopia in rural areas
Essentially, ECOPIA has invested for the past five years in establishing a database of its suppliers (we have now 11,000 farmers in our database of suppliers). Whereby the suppliers are advised to acquire mobile phone in order to implement our tractability code. We have started with our traceability code to bring a product from its conception to its end use consisting of the input suppliers, producers, processors and buyers.
Ecopia Plc.
Organic products rely heavily on technology, transportation, management and logistics for physical fulfilment, and on marketing and government regulation for maintaining an efficient consumer market. ECOPIA business model is structured on the co-creation of organic products value chain in East Africa; we control the activities in the market by using mobile networking.
Ethiopian organic products challenges:
Ecopia Plc is the first mobile phones based conductor in Organic Food production in East Africa and we want to process our products on web-based food processing software for mobiles. We are the first food industry that has been able to bring products, technologies and services to the regional market by orchestrating 12 Ethiopian organic value supply-chain sectors:1. Organic products: fruit, vegetable, cereals, herbal producers and sellers 2. Buyers of Ecopia products and Ecopia farmers products3. Producers4. Consumers5. Processing facilities6. Logistic and linkage service providers7. Labelling8. Marketing 9. Packing companies10. Regulator and Certification providers11. Research Institutions and Universities12. Dealers and Retailers
Mobile based application
We use mobile phones to address the major constraints at each level of the supply; demand and net work chain, rather than concentrating on just one group (e.g., producers and processors) or on one geographical location.
Mobile based sourcing
We use mobile because our suppliers (11,000 2011 and 2 milion in 2015) can not read and write, have no access to transport and computers . Therefore Ecopia use mobile for:•Orchestrating the 12 value chain of organic food processing •Increasing the offer •Planning •Controlling•Tracing •Tracking
Mobile based sourcing
1. To bring together demand and supply without any corrupted middlemen, who misuse their position of dealers.2. Enable the organic farmers to participate directly in the market and price making process.3. They are accessible for every one4. Easy for every one5. Every farmer can participate in the market6. Distance is no long an attribute to access to the market7. Food market becomes transparent.8. You only need mobile to be part of the web based processing team of Ecopia.
Why mobile phones?
Ecopia wants now to develop Mobile Phones based ERP and MRP
We want to use mobile for web-based Enterprises Resources Planning (ERP) and integrating our partners and consumers who are decentralised in the region to regional and international Market. We need web-based Market Resources Planning (MRP).
Mobile based sells and distributions
•Create a Real time Reversed Auction (RTRA) for African food Sector.
•To develop a platform that integrate all the decentralised farmers and partners in Organic food processing to Ecopia ERP and Regional and International Organic Food market without any special devices by just using mobile phones.
Our aim: Real time reversed auction
Why reversed and not ebay system?
1. Advantage to the Farmers: as price is always an offer 2. In the ebay system the price is created in the last second.3. We determine the price by auction4. Get repayable price5. ERP for African Food Processing .6. MRP for African Food to go to International Market (European, American and Japan market) planning: Organic Market is growing at 15% in the world market.
Real time reversed auction
The interface technologies we are going to use are:
1. SMS interface2. Voice application 3. Voice human to human and in the near future Human Computer interface.
Real time reversed auction