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edward lee
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COL FINANCIAL GROUP, INC.
2014 CHAIRMAN’S NOTESEDWARD K. LEEFounder & Chairman
INCOME- INVESTMENTS
The Formula for Financial Literacy
EXPENSES
Phase 1Does it work?
The 3 Phases of Investing
Phase 2How doesit work?
Phase 3Why can’t I
make it work?
RESOURCE: “Trading’s Biggest Secret” by Russ Horn
90% VALIDATION
7% SYSTEM
Phase 1: Does it work?
3% MIND
The 3 Phases of Investing
NASDAQ Tech Bubble
Global Financial Crisis through the housing bubble
The Great Depression “Black Monday”
Oil Crisis
The S&P 500 (1929-2013)
S&P 500 (SPY): 2011 - 2014
2 0 1 4 C H A I R M A N ‘ S N O T E S
Six coup attempts to overthrow then President Cory
Aquino
Asian Financial Crisis erupts
US Housing Bubble pops
PSEI (1987 - 2013)
PHILIPPINE EQUITY MARKETS (PSEI): 1995 - 2014
2 0 1 4 C H A I R M A N ‘ S N O T E S
STOCKS ALWAYS WIN IN THE LONG TERM
Investment in 1992 P1.0M
Range of Interest Rate 14.1% to 2.7%
Investment Value in 2012 P3.2M
Compounded Rate of Return 5.9%
EDWARD K. LEE / Founder & Chairman
Investing in Time Deposits vs. Stocks
Investment in 2002 P1.0M
BDOPrice/Share
P16.69
BDOPrice/Share
P72.80(as of 12/31/12)
Investment Value in 2012 P5.00M
Compounded Rate of Return 17.5%
EDWARD K. LEE / Founder & Chairman
Investing in Time Deposits vs. Stocks
Investment in 1992 P1.0M
BPIPrice/Share
P4.31
BPIPrice/Share
P95.00(as of 12/31/12)
Investment Value in 2012 P37.71M
Compounded Rate of Return 18.9%
EDWARD K. LEE / Founder & Chairman
Investing in Time Deposits vs. Stocks
Investment in 1992 P1.0M
Makati CBD per sqm in 1992 P70,000
Investment Value In 2012 P4.28M
Compounded Rate of Return
7.2%
Makati CBD per sqm in 2012
P300,000
EDWARD K. LEE / Founder & Chairman
Investing in Property vs. Stocks
EDWARD K. LEE / Founder & Chairman
Investing in Property vs. Stocks
Investment in 1992 P1.0M
ALIPrice/Share
P2.95
ALIPrice/Share
P26.45(as of 12/31/2012)
Investment ValueIn 2012 P10.79M
Compounded Rate of Return 12.0%
90% SYSTEM
5% MIND
Phase 2: How does it work?
5% VALIDATION
The 3 Phases of Investing
“ ”There is no correlat ion betweenthe success of a company’s operat ions and the success
of i ts stock in the short term.. .
“ G O L D E N R U L E S ”P E T E R LY N C H
“ ”... In the long term, howeverthere is a 100% correlation.
Earnings, earnings, earnings.
INVEST FOR PROFIT
CONTROL
The COL Easy Investment Program is among the services we offer that makes the peso cost averaging method easy to apply.
PESO COST AVERAGING
Investing a fixed amount of money
Into your favorite stocks
At regular intervals
Over a period of time
EDWARD K. LEE / Founder & Chairman
COL Makes Investing Easy & Simple
6
5
4
3
Peso Cost Averaging is a personal wealth-building strategy that involves investing a fixed amount of money at regular intervals
over a long period
Designed to reduce market risk by stretching out the purchase of stocks over time, buying more when prices are low and buying less when it is
high, effectively keeping your average cost down
PESO COST AVERAGING
1 2 3 4 5 6 7 8 9Month
Ave Cost per Share
You get to buy more
shares when prices are low, less
when prices are high…!
0 2 4 6 8 10 120.0
2.0
4.0
6.0
8.0
10.0
12.0
YEARS
0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 420.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5How long will it take to make $1 Million
In millionsAnnual rate of return: 8.4%
Ending balance$2,879,369
$1,439,685
Annual contribution of $10,000
Annual contribution of $5,000
COMPOUNDING – THE 8TH WONDER OF THE WORLD
Thanks to the power of compounding, a 25-year-old investor needs to put away only $5,000 each year, earning an 8.40% average annual return, to have $1.4 million saved by age 65. And if he invested $10,000 a year, his money will grow to $2.9 million at retirement.
THE M IRACLE OF COMPOUNDING
Reinvesting dividends has been important, even over two long periods when stocks achieved virtually no appreciation: the 25 years from 1930 to 1955 and the 20 years from 1965 to 1985
60% PSYCHOLOGY
30% VALIDATION
Phase 3: Why can’t I make it work?
10% SYSTEM
The 3 Phases of Investing
Dow Jones Industrial Average (INDU) – All Data
MARKET VOLATIL ITY EX ISTS
- 41% - 50%
Philippine Composite Index (PSEi) – 2012-2014
MARKET VOLATIL ITY EX ISTS
- 25%- 20% - 14%
“You should, at minimum, expect stocks to fall at least 10% once a year, 20% once
every few years, 30% or more once or twice a decade, and 50% or more once or twice
during your lifetime.
”MOTLEY FOOL
2 0 1 4 C H A I R M A N ‘ S N O T E S
“Market crashes are NEEDED
to have HIGHER returns.
”2 0 1 4 C H A I R M A N ‘ S N O T E S
THE EMOTIONAL CYCLE OF INVESTING
OPTIMISTIC
ELATED
NERVOUS
FRIGHTENED
OPTIMISTIC
LOWEST EXPECTEDRETURN
HIGHEST EXPECTEDRETURN
HOW CAN I MAKE IT WORK?
THE REAL QUESTION SHOULD BE:
HOW CAN I MAKE IT WORK?
Understand the Basic Laws of Money:- Pay yourself first. (Save 20-30% monthly)- Invest only in businesses you understand and be
a part owner. (ex. AC, SM, JGS, AP)- Reinvest your dividends to benefit from the
power of compounding.
THE INDEPENDENT INVESTOR:How fees e rode pe r fo rmance .
$500,000.00
400
300
200
100
Based on $100,000 with a 6.5% Annual Return
10 Years 20 Years30 Years
1% FEE -
2%
3%
“You don’t have to be brilliant,only a little bit wiser than the other guys, on average, for a
long, long time.
”CHARLIE MUNGER
2 0 1 4 C H A I R M A N ‘ S N O T E S
Average Cost:Php 66.46
Total Investment:Php 81,749.60
Net Gain w/ Dividends:Php 38,173.80
THE STORY OF GILDO – OUR FAMILY DR IVER
THE STORY OF GILDO – OUR FAMILY DR IVER
Average Cost:Php 275.29
Total Investment:Php 134,889.70
Net Gain w/ Dividends:Php 51,924.20
THE STORY OF GILDO – OUR FAMILY DR IVER
THE STORY OF GILDO – OUR FAMILY DR IVER
Average Cost:Php 3.75
Total Investment:Php 221,228.30
Net Gain w/ Dividends:Php 21,058.00
THE STORY OF GILDO – OUR FAMILY DR IVER
THE STORY OF GILDO – OUR FAMILY DR IVER
Total Equity Value – Php 240,720.00Accumulated Contributions – Php 130,000.00
THE STORY OF GILDO – OUR FAMILY DR IVER
PSEI CAGR (May 2011 - Feb 2014) = 13.83% / yearEquivalent Annual Return for Gildo’s EIP = 47.64% / year
THE STORY OF GILDO – OUR FAMILY DR IVER
COL FINANCIAL GROUP, INC.
Thank you.EDWARD K. LEEFounder & Chairman