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It’s harder than ever before to get the attention of customers and prospects. To cut through the clutter, we need to be developing the most interesting information on a consistent basis. And, that’s not easy. Content marketing evangelist Joe Pulizzi will show you the ropes, get you started, and detail a path to epic content marketing for your organization.
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@JoePulizzi #bsmart14
JOE PULIZZI’S PRESENTATION (@JoePulizzi):
The Power of Epic Content:
Six Opportunities
@JoePulizzi
Content Marketing InstituteCMI teaches marketers how to effectively own their media channels
to attract and retain customers.
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@JoePulizzi
There Is One Key
to a Successful Presentation
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Image courtesy of Pooky Poetry
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The Evolution of
Content Marketing
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91/100
http://bitly.com/cm-research
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sodahead.com
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Just 42% believe their
content marketing is effective
http://bitly.com/cm-research
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How Many of You Have a
Documented Content Marketing
Strategy?
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Sales, Savings & Sunshine
Opportunity #1
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CREATE A WHY FOR EACH CHANNEL
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Create a Content Marketing Mission Statement
Opportunity #2
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Enabling Women to Have More Quality
Time with Their Families
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Help Engineers Answer the Most
Challenging Industrial Solder Questions
@JoePulizzi
Why?Welcome to Inc.com, the place where entrepreneurs and
business owners can find useful information, advice, insights,
resources and inspiration for running and growing their
businesses.
1. Core Target Audience
2. What Will Be Delivered
3. The Outcome for the Audience
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Never Build Your Content Ship on Rented
Land
Opportunity #3
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Focus on Subscribers As a Key Metric
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What’s the difference between those who
subscribe to my content and those that
don’t?
@JoePulizzi
Leverage Influencers the Build an Audience
Opportunity #4
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4 : 1 : 1
Sales
Content Marketing
Influencer
Sharing
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Change the Technology Conversation
Opportunity #5
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tractiondemand.com
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Buy vs. Build
Opportunity #6
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Image courtesy sendgrid.com
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TAKEAWAYS
1. Set Your Goals for Sales, Savings or Sunshine
2. Why Are You Using Each Channel?
3. Focus On the Reader’s Outcome
4. Create a Content Marketing Mission Statement
5. Don’t Build Your Content Ship on Rented Land
6. Focus on Subscribers as a Key Metric
7. Build an Influencer List to Build Audience
8. Bake Influencers Into Your Content
9. Create an Engine to Get and Keep Subscribers
10.Consider Buying!
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