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Ellyn Davidson's Presentation at Social Media Breakfast Toledo #4
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Why social mediaCategories of social
media Successful examples
Benefits of social mediaWhat you can do today
Social Media AssessmentSocial Media Assessment
1. You’ve created a Facebook profile.2. You’ve watched a YouTube
video.3. You have created a blog.
4. You know what Twitter is.
5. You’ve ever created or posted to a
Wiki.6. You’ve posted pictures to a photo sharing website
(ex. Flickr)7. You know what an RSS feed
stands for.8. You use an RSS feed reader to monitor your
brand.9. You have submitted a story to Digg or
StumbleUpon.10. You have created or listened to a podcast.
Why Social Media
• Non profits are already social
• Share information about your organization
• Give people multiple ways to be involved
• Humanize the organization
• Share photos and videos adding to the emotional connection
• Reach potential members
• Increase emotional investment of current members
13 Categories of Social Media
Monitoring Tools
Publishing Tools
Social Networking Sites
Social Networking Sites
Micro-Blogging Sites
Widgets
American Red Cross Disaster Alert Widget
Collaboration Tools
Photo Sharing Sites
Video Sharing
Personal Broadcast Tools
Virtual Worlds
Social Commerce
Media Sharing
Social Bookmarking & News Aggregation
Case studies
Case Study: The Pickens Plan
Case Study: The Pickens Plan
Case Study: The Pickens Plan
Case Study: Greenhour.org
Case Study: The Breast Cancer 3-Day
Case Study: A Powerful Noise
Case Study: A Powerful Noise
Visual Petition Widget
• 36,275 views
•Over 500 signed the Visual Petition
• 541 installs of the widget in just 3 weeks
Visual Petition and Event Blog Coverage
• Coverage on multiple blogs helped drive readers to the visual petition and event page
Case Study: A Powerful Noise
Tweet-a-thon
• #APowerfulNoise ranked #2 as a hot topic on Twitter
• Over 2500 tweets in just 4 days
•Top Tweeters like Chris Brogan helped spread the word
Case Study: A Powerful Noise
Benefits of Social Media
Search Engine Optimization
Real Time Communication
Crisis Communication
Provides Human Experience
Reputation Management
Low-cost Reach
Low-cost Reach
What can you do today?
• Start monitoring your organization and your key terms
• Set up Google reader
• Start reading blogs if you don’t already
• Join Facebook and become fans of other nonprofits
• Take a look at Care2.com
• Visit Greatnonprofits.org
Ellyn [email protected] @ellynd
