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www.omnepresent.com
● The main digital marketing strategy is email marketing for most of businesses
● Email is a great communication platform for sharing and spreading your blog for business
● You can also use emails to build communities around your business cause
www.omnepresent.com
Email Marketing
● You can’t say one thing is better than another in email marketing
● You can do split testing to check which is the perfect email format to your business for better results
● Split testing is a method of conducting controlled, randomized experiments with the goal of improving a email
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Email Marketing Experiments
● Everyone's audiences are so different,so thrown out a "perfect" email is pretty much impossible
● But there are certain kinds of email tests to tell you what the perfect email is for your business
● These tests you could run that might give you some really impactful results
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Email tests :
● Layout and Design Test● Timing and Frequency Test● Dynamic Content Test● Call-to-Action Test● Sender Test● Copy Test
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Layout Design Test
● Always send plain text emails, because recipients preferred seeing a plain text email
● Marketers can include images in their emails according to their readers
● Marketers can test the placement of those images, like right, left, centered aligned image or maybe no image at all !
● B2B marketers -- also choose to include a headshot in their email signatures
● With template layouts and designs might perform better than others
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Timing and Frequency Test
● Figure out which day delivers the best open and clickthrough rates for your email sends
● Similarly, figure out the time of the day to deliver your email
● By combining both pieces(day & time) information, you'll have a awesome time to send your emails
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Dynamic Content Test
● Including a recipient's first name in the subject line has a positive effect on open rates
● Marketers can test name personalization in the body content of their email
● For B2B marketer recipients would like to see their organization's name in the subject line of an email
● You can use social media information to send social media specific emails to prospects
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Call-to-Action Test
● You can test better conversion rates from image CTAs or from text CTAs for better results
● Marketers can test whether their text CTA gets the most conversions when it's included in the body copy of their email
● Your conversion rates can be improve if you include elements of social proof in your emails
● For each segment of your email list test different types of offers to see which performs best
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Sender Test
● The name that appears in the email "From" field can have a huge impact on whether your email even gets opened
● Marketer can test whether it's best to send from your company's name, the name of an actual person at your business, or a combination of both
● You might check whether the email address from which you send your email needs to change
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Copy Tests
● The copy of your email can take a lot of different tones like familiar or professional you can test which suits most with your audience
● Marketers can test whether they need to include more detail in their email copy or not
● Email marketers have to test different elements of their email subject line copy to see what gets recipient’s attention
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Conclusion
● Through Email Marketing your business will see benefits like increased awareness about your business
● You can’t say one thing is better than another in email marketing but you can choose perfect email format
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