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Page 1CONFIDENTIAL & PROPRIETARY© 2009 Goodmail Systems, Inc
Email + Video = The Winning Combination
Page 2CONFIDENTIAL & PROPRIETARY© 2009 Goodmail Systems, Inc
Goodmail Systems: Creating Trust in Goodmail Systems: Creating Trust in EmailEmail Creators of CertifiedEmail & CertifiedVideo Partnered with the following ISPs:
AOL, AT&T, BT, Comcast, Cox, Time Warner Road Runner, Telus, Verizon, Yahoo
CertifiedEmail value For consumers: safe and reliable means to easily identify authentic
email messages from legitimate commercial and nonprofit email senders
For Senders: - Assured delivery - Images are rendered and links active- CE messages stand out
For ISPs and ESPs: revenue share model
Page 3CONFIDENTIAL & PROPRIETARY© 2009 Goodmail Systems, Inc
Email Is Rapidly Growing: US Email Email Is Rapidly Growing: US Email Marketing Forecast, 2007-2012Marketing Forecast, 2007-2012
$1,054
$1,185
$1,325
$1,475
$1,642
$1,827
$231$214$204$193$171 $182
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
$2,000
2007 2008 2009 2010 2011 2012
B-to-C email spending B-to-B email spending
Email volumes near 840 billion messages by 2013
Small and medium-size businesses will ramp up email marketing
Email is cost effective Email is environmentally-
friendly
Source:
US Email Marketing Forecast, 2007 to 2012 Forrester Research, David Daniels
US Email Marketing Forecast, 2008 to 2013 Forrester Research, Julie Katz
Source:
US Email Marketing Forecast, 2007 to 2012 Forrester Research, David Daniels
US Email Marketing Forecast, 2008 to 2013 Forrester Research, Julie Katz
Page 4CONFIDENTIAL & PROPRIETARY© 2009 Goodmail Systems, Inc
Forecast: US Online Video Streams Forecast: US Online Video Streams Audience, 2008-13Audience, 2008-13
31
81
115
151
187
225
264
305
58%
35%
71% 74% 76% 78% 79% 81%
0
50
100
150
200
250
300
350
2006 2007 2008 2009 2010 2011 2012 2013
Total video streams consumed online in the US billions Percent of US online audience watching online video
Source: JupiterResearch Internet Advertising Model (12.08) Source: JupiterResearch Internet Advertising Model (12.08)
Page 5CONFIDENTIAL & PROPRIETARY© 2009 Goodmail Systems, Inc
A Picture is Worth a Thousand A Picture is Worth a Thousand Words: Web 2.0 vs. Email 0.2Words: Web 2.0 vs. Email 0.2
Page 6CONFIDENTIAL & PROPRIETARY© 2009 Goodmail Systems, Inc
A Video is Worth a Thousand A Video is Worth a Thousand Pictures:Pictures:CertifiedVideo CertifiedVideo True video in email
No increase in load times or file sizes
Works with leading video players and ad servers
Creates unique use models for online video that generate maximum plays and high-CPM advertising opportunities
Source: “Video email boosts email marketing campaign clickthrough by as much as 2X – 3X” ForresterSource: “Video email boosts email marketing campaign clickthrough by as much as 2X – 3X” Forrester
Page 7CONFIDENTIAL & PROPRIETARY© 2009 Goodmail Systems, Inc
CertifiedVideo™ Engaging Use CertifiedVideo™ Engaging Use ModelModel
Main content
click
Page 8CONFIDENTIAL & PROPRIETARY© 2009 Goodmail Systems, Inc
Thank You!
Page 9CONFIDENTIAL & PROPRIETARY© 2009 Goodmail Systems, Inc
Senders Across Variety of Industries Senders Across Variety of Industries Sending CertifiedVideoSending CertifiedVideo
