Embed Size (px)
DESCRIPTION
A high-level overview of email marketing, WordPress and how to send email properly to prospects and customers. Shared with the Arizona WordPress Group in Chandler, AZ.
Citation preview
{
Email, WordPress & You
by Joe Manna
Email is dramatically different than web-based content.
Life of an Email …
Email reputation is more important than ever.
Blog Subscriptions Registration Confirmations Lost Password Emails Marketing Emails Plugin Interactions Admin Notifications
Email, WordPress, lolwut?
Email Service Providers Constant Contact MailChimp Aweber Amazon SES SendGrid Infusionsoft
Enter, ESPs.
Benefits: Authentication System Uptime Security List Segmentation Unsubscribe Management Email Reputation Analytics & Reporting Email Authoring
ESPs = Good!
“Is this email from who they say they are?”
“Is this email safe to put in the inbox?”
“Is this a trusted sender?”
Email Authentication
Achieved When… Links (and domains) are safe No malware on site SPF is endorsed DKIM is used Recipients permit email in inbox
Email Authentication
Sender Policy Framework
Describes when Domain A is allowed to send mail on behalf of Domain B.
SPF = Easy
SPF Example
v=spf1 include:_spf.google.com include:infusionmail.com –all
http://goo.gl/BzlHHm
Learn more about SPF
Easy: ESP (e.g., MailChimp) Advanced: Mandrill Advanced: SMTP
Email & WordPress
Use an ESP Setup SPF Segment your list Send email people want Be intentional and thoughtful
Recommendations
Buy a list and email them Import your entire address book
Use a shady email sender Send from your own Outlook Import an old list >9mo. old Send bulk emails from your WP server alone.
Never …
PHOTO CREDITS:
https://www.flickr.com/photos/huasonic/3008912290/
https://www.flickr.com/photos/pena2/2902093139/
ReturnPath, Inc.
