Embed Size (px)
DESCRIPTION
Steve Petti, President of New Image Media, presents the Power of Online Video at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center
Citation preview
© 2007, Mindgrab Media LLC
Remember when…
“why do we need a
website?”
© 2007, Mindgrab Media LLC
Remember when…
– You were asked “why do we need a website?”
– Websites were the end…? (not a means to an end)
– And consisted of just static text and images?
– Content was created once…? (and changed annually)
– Animated gif’s were “interactive”?
Yes, I do…
© 2007, Mindgrab Media LLC
Remember when…“do you like my new website?”
© 2007, Mindgrab Media LLC
Remember when…
– TV had three local stations…?
– MTV was launched…?
– Cable meant a choice of 300 channels…?
– Video clips first appeared on the Web…?
– YouTe was “new”…?Yes, I do…
© 2007, Mindgrab Media LLC
“Sure, umm…, but what does it do...?”
Remember when…
© 2007, Mindgrab Media LLC
Remember when…
Most websites didn’t utilize video…?
“Um…most websites
utilize video?”
© 2007, Mindgrab Media LLC
The Power of Internet VideoeMarketing for Entrepreneurs
© 2007, Mindgrab Media LLC
TV & PC Converge…
© 2007, Mindgrab Media LLC
It’s Really the Same…
• It’s not just about video
• Like any communication vehicle
– Know your audience
– Know your objective
– Shape the message accordingly
• Five examples…
© 2007, Mindgrab Media LLC
Case #1: Content Monetization
Learn how to take existing content (in any form) and monetize it…
Opportunity:Subject matter expert with existing content wants to create new, residual revenue streams.
© 2007, Mindgrab Media LLC
Case #2: Retail Marketing
Learn how to leverage YouTube and video to create awareness and buzz…
Opportunity:Designer and entrepreneur wants to take a grass roots approach to marketing and selling.
© 2007, Mindgrab Media LLC
Case #3: Scale & Leverage
Learn how blended learning solutions can be developed and distributed…
Opportunity:Personal trainer to the “stars” (e.g. Katie Couric, Kelsey Grammer) wants to take her program to kids across the nation.
© 2007, Mindgrab Media LLC
Case #4: Channel Marketing
Learn how professional development for a distribution channel can create demand and loyalty…
Opportunity:Professional haircare products manufacturer wants to sell more salons on its products.
© 2007, Mindgrab Media LLC
Case #5: eLearning Scale
Learn how learning online is looking more like interactive TV…
Opportunity:College professor wants to reach a national audience.
© 2007, Mindgrab Media LLC
For more details see us atwww.mindgrabmedia.com
or call 330.706.4050
