EMERGING SEO TRENDS

-R.Aishwaryaa

SEO is a hot topic in 2012; every webmaster, blogger, and affiliate marketer wants to know exactly how they can make more money from organic search engine traffic. Compared with the costs of pay per click marketing, SEO offers a truly affordable way to bring traffic to your website.

YouTube video marketing

Creating and then incorporating related videos into your content is one of the hottest SEO methods this year. Use screen capture software to create videos that are targeted to competitive keywords. Next, upload your videos to YouTube, ensuring that you target your video descriptions and tags to your keywords. Finally, you can embed your YouTube videos back on your blog or website. This is a proven method for driving more targeted traffic, as well as building quality links.

Content giveaways

Instead of merely offering articles or blog posts to your readers, take the time to create a small PDF report or eBook. Load it with links back to your website, as well as affiliate links to help you earn more money. Once you start giving it away, other sources will link to your site, which will give you a massive source of free backlinks.

Increasing article lengths

Before the Google Panda and Penguin updates it was very easy to rank highly in the search engines with just a few hundred words of keyword-rich content. These days, it is all but impossible to achieve high Google rankings with short content pieces (unless you are able to leverage the power of an authority website). Therefore, you should aim to write articles and blog posts that are at least 500 words in length. Focus on deliver quality content to your readers and you will soon find that Google rewards you.

SEO has changed and its future relies upon a complex relationship with content marketing, social media, and collaborative technology. The end result is a whole new way of thinking about utilizing SEO and social media strategy and technology. With change comes great opportunity for the switched on SEO.