Emerging trends in Advertising & Social Media Marketing

Advertising & Social Media Marketing ByEdwin AntonyIntroduction to AdvertisementAdvertisingoradvertizingis a form ofcommunicationformarketingand used to encourage,persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.

Types of advertising

Television advertising/Music in advertisingRadio advertisingOnline advertisingCovert advertisingPress advertisingBillboard advertisingMobile billboard advertisingIn-store advertisingCelebrity brandingPurpose of AdvertisingAdvertising is at the front of delivering the proper message to customers and prospective customers. The purpose of advertising is to convince customers that the company products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the salespeople's individual messages, draw customers to the business, and to hold existing customers

Cocacola Advertisement comparison

No sex idea from ideaThe latest from Idea is on an alternative population control method. They reason out that the population increases due to the lack of good entertainment. Due toabsenceof power and no TV, people indulge more into conjugal entertainment, leading to extension of family. What to do Sirji ?? Yeah baby, Now Idea comes with 3Gfrom now on no sex for youyour partner is engaged in world cup, video gaming, video chatting and what not This ad leaves a messagethat there will beNo Aabaadi, No Barbaadi because people will be 3G pe BusyDaag ache haiWhile most detergent ads still talk about spotlessly clean clothes Surf excel offers a different take on Stains. It sparks the thought that dirt could actually be good if it is for good. Six years ago the detergent king started the campaign with an ad that shows two children on their way to school. The girl falls into a puddle, dirtying herself and starts howling. The brother dives into the puddle, wrestle with it threatening it to apologise. He emerges a while later all muddy and stained, proudly declaring, Sorry bola (The puddle said it was sorry). The girl smiles.Social Media Marketing

Social media marketingrefers to the process of gainingwebsite trafficor attention through social media sites.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with theirsocial networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.Hence, this form ofmarketingis driven by word-of-mouth, meaning it results in earned media rather than paid media.Social mediais a platform that is easily accessible to anyone with internet access. Increased communication fororganizationsfosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

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Tactics

Implications on traditional advertising

Minimizing useTraditional advertising techniques include print andtelevisionadvertising. TheInternethad already overtaken television as the largest advertising marketLeaksInternet and social networking leaks are one of the issues facing traditional advertising. Video and print ads are often leaked to the world via the Internet earlier than they are scheduled to premiere. Social networking sites allow those leaks to goviral, and be seen by many users more quickly.Time differenceis also a problem facing traditional advertisersSocial media marketing mishapsSocial media marketing provides organizations with a way to connect with their customers. However, organizations must protect their information as well as closely watch comments and concerns on the social media they use.