Empowering People through Mobile Technologies in Developing Regions

1 © 2007 Nokia Pop!Tech Joe McCarthy

Empowering Peoplethrough Mobile Technologiesin Developing Regions

Joe McCarthyPrincipal InstigatorNokia Research Center Palo Alto








Nokia’s commitment to social responsibility

http://www.nokia.com/A4126690


Become the global leaderof open innovationfor human mobility systemsof the fused physical and digital world,giving birth to the growth of businesses for Nokia.

Our research vision for the coming years

http://research.nokia.com


Nokia’s commitment to mobilizing & sharing

http://forum.nokia.com


Nokia’s commitment to facilitating empowerment

• Three themes• Partnership• Sustainability• Affordability

• Examples of enabling individuals & communities to• Create & share connectivity• Create & share content• Create & share code


Microfinancing enables individuals to buy and rent mobile phones inrural communities. It helps local economies to grow, and brings families closer together.

Village Phone for Economic Empowerment


14 © 2007 Nokia Pop!Tech Joe McCarthySource: Nokia WorldMap 2006

0.8B>40$/day

1 billion internet users 2006

5 billions connected 2015

1.4B 2$/day

1.3 B 1$/day

1.3B 4$/day

1.5B 4-40$/day

World Map - USD per capita per day


Nokia Siemens Network Village Connection

http://www.nokiasiemensnetworks.com/global/IndustryThemes/new_growth_markets/village_connection.htm


http://research.nokia.com/research/projects/mobile-web-server

http://forum.nokia.com/mws


MobiSUS: Mobile Application for Health

• The MobiSUS application allows for moreefficient and accurate health-datacollection on the field compared totraditional pen-and-paper based forms

• The application enables healthorganizations to gather field data directlyon mobile phones, increasing dataaccuracy, response time, and resourcemanagement.


MobiSUS: Mobile Survey System


MobiSUS pilot in Brazil


Bridgeit

• Bridgeit uses mobile and satellitetechnology to deliver multimediaeducational materials to the classroom

• A unique multi-sector collaborationinitiative between Nokia, UNDP, theInternational Youth Foundation andPearson

• Active in the Philippines with plans toexpand to new countries


Bridgeit pilot / text2teach outcomes

Attendance and motivation have risen,test results have improved,and the students’ favorite subject is… science.

Science Achievement Test scoresimproved in both 5th and 6th grades

Raised students' performance andelicited more positive attitudestoward science and technology

Improved teacher competence andattitudes towards using technology

The community, school officials,parents, and community leaders,showed positive attitudes towardusing technology in science teaching

The schools in the rural areasbenefited relatively more

Note: Outcomes based on an evaluation by theUniversity of Philippines National Institute forScience and Mathematics EducationDevelopment (NISMED) during the pilot phase.


Mobiledu for Mobile Language Learning

• The first mobile educational applicationin China, integrating teaching materialfrom a variety of educational organizations

• Mobiledu makes interactive Englishlearning available anywhere and anytime.

• Great potential for the mobileeducation market, as the demand forEnglish language programs continuesto increase in China

• Mobiledu is applicable for all Nokiamid range and S60 platform basedmobile phones

http://www.mobiledu.cn


Mobiledu

• Client Software

• Symbian

• Java

• Internet

• www.mobiledu.cn

• wap.mobiledu.cn

• Supporting System• Content Management

• User Management

• Operation Management

• Easy to access and use

• Rich content,always updated

• Fun learning experienceon the go

• Universal platform

• High manageability, expansibility anddeployability

• High service quality, reliability,usability and security platform

• All-dimensionallearning environment

• Learning community atyour fingertips


Local Language Support

Dainik Bhaskar -News headlines in Hindi/Gujarati

Malayalam Manorama:News Headlines in Malayalam


Social Media and Childrenin Low Income Communities

( * “What's new?” in Swahili )

*


Mapya

• 14 Focus group interviews with children + 2 with parents on week 40• Building research network in East-Africa. Visiting 3 major universities:

• University of Nairobi• Makerere University in Kampala, Uganda• University of Dar es Salaam, Tanzania

• Mapya protoforum implemented in Toijala. Ready for test use.• Basic forum for research tool with basic forum features: chat, discussion, pictures,

audio clips, etc


+communities, families, friends…

Contributors in the forum:

School class in FinlandAleksanterin SchoolTampere

KENYA

Communicational andexpressive content created bychildren:•Text: stories, dialogue•Audio: music, chat, radio•Video: video call, storytelling•Graphics: Drawings, comics•Games and play

Community involvement supportsChild Line with Plan

Child rights promotion,help seeking

Web page for global reach:•Edited by journalists and experts based onthe material created in Mapya by children.•Content targeted to audiences in all agegroups.•Forum for discussion, content sharing etc.

News and other content

Contributing expertviews and information

Urban school class (Kawangare) Rural school class in Machakos


opensource.nokia.com


Nokia N800 Internet Tablet

• High-resolution 800x480 display• Internet calling (audio / video) and

messaging (email / IM)• Access to Internet media in stereo

audio

• http://www.nseries.com/n800


http://www.mobilenin.com/pys60/menu.htm

Mobile Python


Thanks! Questions?

• Joe McCarthy• [email protected]• research.nokia.com/people/joe_mccarthy• gumption.typepad.com/blog/africa• www.slideshare.net/gumption (tag: “poptech”)

• Other related resources• www.nokia.com• research.nokia.com• forum.nokia.com• mosh.nokia.com• www.nseries.com/products/n95• ShareIdeas.org


Discussion


Discussion

• What do you think?

• Possible topics:• What features of your mobile phone do you personally find empowering today?• What empowering features can you think of for the mobile phone in the next 10 years?• What obstacles do you see in using mobile phones as more effective tools for empowerment?• What positive societal changes do you believe mobile phones will bring about in the future?• What negative societal changes do you believe mobile phones will bring about in the future?


Preview of The Nokia Interview


Empowering people @ Pop!Tech: The Nokia Interview

First-hand experiences with mobile citizen journalism at the conference.


Interviewing each other• Optional: ask permission• Suggested length: 1 minute (at most)• Record with N95, upload at MOSH pit• General questions (see pamphlet):

• What is the most underappreciated tool in making a better future?

• What longtime belief have you changed your mind about?

• Tell us something surprising about your background

• What is something that people should read, see or do in the next year?

• Specific questions:• What features of your mobile phone do you personally find empowering today?• What empowering features can you think of for the mobile phone in the next 10 years?• What obstacles do you see in using mobile phones as more effective tools for empowerment?• What positive societal changes do you believe mobile phones will bring about in the future?• What negative societal changes do you believe mobile phones will bring about in the future?

Business

Empowering People through Mobile Technologies in Developing Regions