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Backbase CEO & Co-Founder Jouk Pleiter on how to enable the Everday Bank.
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Enabling the Everyday BankBank 2.0 Webinar Series | 20-11-2014
Enabling the Everyday Bank
Everyday Bank
Just-in-Time
Digital Transformation : How to make it Happen…!
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Times
Branch
Phone
ATM
Tablet
Mobile
0%
10%
100%
20%
30%
40%
50%
60%
70%
80%
90%
Challenge
7-10 Times per Month
3-5 Times per Month
5-10 Times per Year
1-2 Times per Year
20-30 Times per Month
Disruption : Mobile takes the World by Storm
Mission
Help Financials to Create, Manage, and Optimize their Digital Omni-Channel Future…
Our Mission:
BACKBASE CXP
PRODUCTS & IT SYSTEMS
Paradigm Shift : The Outside-In Approach
Existing Systems(Product Centric)
Customer Experience
Platform
Inside-OutWeb / Mobile Enablement
Outside-InCustomer Enablement
BACKBASE CXP
7
Customer Oriented Functions
Back Office Functions
PRODUCTS & IT SYSTEMS
Outside-In = Customer Centric
Existing Systems(Silos)
Customer Experience
Platform
Enabling the Everyday Bank
Everyday Bank
Just-in-Time
Omni-channel
Re-Usable Widgets
Widgets
Widgets: Experience Building Blocks
9
1:1 Marketing (targeting, segmentation)
PERSONALIZATION
Chat, Mail, SMS
COMMUNICATION
Transactional
BANKING SYSTEMS
PFM, Portfolio, etc.
3RD PARTY APPS
CRM, Social, etc.
CRM SYSTEMS
Re-use Across Channels
CONTENT
Origination, Self-Service, etc.
FORMS
Widgets
Widgets – Customer Experience Building Blocks
10 Live Demo : https://www.postfinance.ch/ap/ga/fp/demo/login?WT.ac=wsokcontainer_demo_EF_en
BACKBASE CXP
Re-Use Existing Banking Systems
Omni-Channel Banking Platform
Integrate, Orchestrate and Re-Use
Core Banking
Loans Credits
End-customers
Existing BankingApplications
Treasury Payments
BACKBASE CXP
Customer Experience Platform
Widget
CRM
Security Services
Content Repository
Customer Experience Services
Widget Widget Widget Widget
Analytics
Personalization Services Integration Services Content Services
Existing Systems SSO IDM ESB
Widget Widget Widget Widget Widget
Launchpad
Backbase Engage
Engage : Empower Disruption in Banking
13
BACKBASE CXP
Engage : Omni-Channel Banking
14
Customers
ExperienceOrchestration
Existing Systems
Omni-Channel Banking
Integration
Streamline Omni-Channel Customer Interactions
Experience & Channel Services
IntegrationPartnersInnovators
Backbase Engage
Backbase Engage… Turn-key, Ready to Go!
15
Customer Experience Platform + Digital Banking Services
Fast Time To Market
§ Authentication
§ Bill Payments / Send Money§ Review Payments
§ E/M-Commerce
§ Loan Payments
§ Transfer
§ PFM Retail Widgets
§ Review Transfers
§ Scheduled Payments
§ Split ‘n Share§ Statements – export – print
§ Transactions
Launchpad for Retail Banking
16
Fast Time To Market
Launchpad for Commercial Banking
17
§ Authentication
§ Payments§ Cash Management
§ Invoices (+ integration)
§ Foreign Exchange Trade
§ Accounts Overview / Activity
§ Statements – export – print
§ To-Do’s / Collaboration
§ Secure Messaging
§ Secure Documents Sharing § Alerts
Fast Time To Market
Launchpad for Wealth Management
18
§ Portfolio Viewer / Manager
§ Financial News§ Message & Alerts
§ Research Materials
§ Advisor Communication
§ Secure Document Exchange
§ Market Information
§ Simple Payment (SEPA)
SOME OF OUR CUSTOMERS
Over 50 Major Financials Rely on BACKBASE
19
Customer Experience Solutions. Delivered. Analyst Recognition
20
Gartner Magic Quadrant for Horizontal Portal Software Jim Murphy (October 2014)
“Backbase is among the most highly regarded user experience platform vendors in time to implement”.
ü Strong momentum since 2010 ü Lean User Experience Platform
“Backbase is Most Visionairy”
Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION
Decision Matrix: Selecting Next Generation Digital Banking Channel Platform Yaroslaw Knapik (December 2013)
We believe Market Leaders are worthy of a place on most technology selection shortlists. The vendor has established a commanding market position with a product that is widely accepted as best-of-breed."
“Backbase is Market Leader”
Q&A